Kevin Bishop of IBM spoke with Douglas Simon, D S Simon Productions, about the 100th anniversary of IBM and the six steps for a successful initiative. Recorded at the IABC Measurement Event discussing the 100th anniversary.
Some of Kevin’s VlogViews:
On the 100th anniversary, “ We wanted to make sure we drew on the history of the past to be relevant to the future as a strategic objective. How can we demonstrate that from our past history, we will be able to make a difference with things that matter to people in the world now.”
“You put your media plan in a way that’s relevant to all of the constituents, then you really got to work each element of the media for what it’s good for. So films can be a very powerful thing, quick delivery of information with a powerful emotional content. If you are going to use the web, make sure you produce things that deserve to be shared, because that’s what people do on the web, it’s to share content. You have to work every media really hard for what it’s uniquely good at.”
“The tree is the real thing, and the shadow is just the image, and if you want to manage a brand you have to work on the health of the tree. If you have a healthy tree, it will always look beautiful in photographs, it will have a great reputation, people will come and look. If all you do is take clever photographs one afternoon, then the tree is going to wither and die. So managing a brand is like managing the health of a tree, and then the shadow looks after itself.”
Jeff Rivera, Founder & Editor in Chief of The Gatekeepers Post, talks about the launch of his site, his strong editorial board and the changes affecting the publishing industry via skype from Costa Rica.
Some of Jeff’s VlogViews:
“It’s (The Gatekeepers Post) Publisher’s Weekly Meets The Huffington Post for the publishing space.”
Doug Simon, President and CEO of D S Simon Productions, spoke with Bob Notenmeier, Clinical Professor of Public Relations and Corporate Communications at NYU, after their live online discussion on the 2011 State of the Union Address hosted by CommPro.biz. Bob shares his main takeaways from the President’s speech.
Some of Bob’s VlogViews:
“From a speech writing standpoint there wasn’t really any memorable phrase, there wasn’t any memorable language. That may have been deliberate. He (President Obama) didn’t really want to antagonize everybody, especially during this era of the bipartisanship that we’ve just come through; the shooting in Tucson, the repeal of the healthcare bill. He’s setting the stage for a positive attitude and a positive atmosphere so let’s go forward from here and let’s cut out some of the distress that’s been going on. That said, I think it would have been more effective if he has some kind of memorable language there.”
“Many people really felt it was too long, it was boring and they actually did turn it off. I think that tells us something from a speech writing standpoint. Even though he had the Congress in mind as the audience, and the American people, somewhere along the line, at least anecdotally in New York, he apparently disconnected with the American people or at least the New York audience from what I can tell.”
Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.
Some of Lauren’s VlogViews:
“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”
“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”
Kevin Bishop, Global Head of Brands, For IBM
To Link To Post: http://bit.ly/swdiEF
Kevin Bishop of IBM spoke with Douglas Simon, D S Simon Productions, about the 100th anniversary of IBM and the six steps for a successful initiative. Recorded at the IABC Measurement Event discussing the 100th anniversary.
Some of Kevin’s VlogViews:
On the 100th anniversary, “ We wanted to make sure we drew on the history of the past to be relevant to the future as a strategic objective. How can we demonstrate that from our past history, we will be able to make a difference with things that matter to people in the world now.”
“You put your media plan in a way that’s relevant to all of the constituents, then you really got to work each element of the media for what it’s good for. So films can be a very powerful thing, quick delivery of information with a powerful emotional content. If you are going to use the web, make sure you produce things that deserve to be shared, because that’s what people do on the web, it’s to share content. You have to work every media really hard for what it’s uniquely good at.”
“The tree is the real thing, and the shadow is just the image, and if you want to manage a brand you have to work on the health of the tree. If you have a healthy tree, it will always look beautiful in photographs, it will have a great reputation, people will come and look. If all you do is take clever photographs one afternoon, then the tree is going to wither and die. So managing a brand is like managing the health of a tree, and then the shadow looks after itself.”
Check out IBM’s Centennial Website and video!
Posted in Advertising, Blogs, Broadcast PR, Celebrities, CEO / President, CEO Interviews, Commentary, Communications, D S Simon, Digital Media, Healthcare, Journalism / Media Industry, Online Video, PR Tips and Tools, Public Relations | No Comments »