Archive for the ‘Digital Media’ Category

Benny Johnson of Buzzfeed on Reaching and Engaging Millennials in this Distracted, Multi-Involved Culture

Monday, March 31st, 2014

TO LINK TO POST: http://bit.ly/1ffwSNO

Doug Simon, President & CEO of D S Simon, interviews Benny “Buzzfeed Benny” Johnson, who handles viral politics for Buzzfeed, at the Capital Communicator’s Convergence in Communication Conference, about how to best reach Millennials and what he does to keep the generation engaged with politics every day.


BuzzFeed Benny @bennyjohnson’s

Talks about how to reach millennials with political information

Pitches to get a job with Hershey’s by touting their competitor… Oops #Herseys @CadburyUK

Offers his prediction for the midterm elections with surprising news on @SenRandPaul

Suggested Links:

Benny’s Buzzfeed Articles

Follow Benny on Twitter

Follow Doug on Twitter

Inside the Web Video Panel at the 2014 Convergence in Communication Conference

Wednesday, March 26th, 2014

TO LINK TO POST: http://bit.ly/QgDNxr

Jennifer Nycz-Conner
, Managing Editor of the Washington Business Journal speaks with Doug Simon about their upcoming panel “Growing Options and Uses for Video on the Web,” that will also feature speakers Keith Jodoin, CEO of Sapling Pictures and John Sherman, CEO of StoryFarm, which will be taking place at the Capital Communicator’s Convergence in Communication Conference March 28th in Arlington, VA.


Jennifer’s VlogViews:

“Because video is one of those strange animals, that people who have been in the communications industry for a long time know that for years, it was so cost-prohibitive and expensive, and kind of a complicated, technological thing to do. Now it’s changed completely.”

“So there are all kinds of new uses that communicators from all backgrounds and all different sized agencies, companies, internal groups can be using.”

 “How many times have we all been in a meeting where a client goes ‘But we’d really like to buy a viral video—how do we do that?’ It’s just not something that you can order up off the shelves. So, talking about how you can manage expectations, but also lay out a strategic plan on how you’re going to get that video out there once you spend the time and effort to make it.”

Suggested Links:

Learn More about Jennifer Nycz-Conner: http://bit.ly/1rAXy0H

Connect with Doug Simon on Twitter: http://bit.ly/1ebP9uZ

More about Capitol Communicators:http://www.capitolcommunicator.com/

To register for the Convergence in Communications Conference:  http://3cconference.com/

D S Simon Welcomes Bailey Wild as the Firm’s New Producer/Digital Project Manager

Tuesday, March 11th, 2014

TO LINK TO POST: http://bit.ly/1kfslfc

Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager.  Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.

 


Bailey’s VlogViews:

“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”

“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “

“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”

Suggested Links:

Connect with Bailey on Twitter: http://bit.ly/N48V0A

Learn More About D S Simon: www.dssimon.com

 

Jed Williams, VP at BIA/Kelsey on the Importance of Mobile Technology and his Upcoming Panel at the Convergence and Communications Conference

Monday, March 10th, 2014

TO LINK TO POST: http://bit.ly/OeEVjz

Jed Williams, Vice President, Consulting and Senior Analyst at BIA/Kelsey speaks with D S Simon’s Executive Producer, Jamie Claudio, about his upcoming panel, “Moving to Mobile,” that will be at the Capitol Communicator’s Convergence and Communications Conference on Friday, March 28th in Arlington, VA.  Jed discusses how mobile technology is becoming increasingly important in the public relations and digital marketing fields and how companies and firms can benefit from focusing on the mobile medium.


 

Jed’s VlogViews:

“Whatever field we’re in, in this case public relations/digital marketing, we have to think about how to reach that new consumer, or that consumer and the new way they consume information, make business decisions, connect, and communicate with each other. That means we have to think from a professional standpoint, from a mobile-first mindset, no matter what we’re doing if we’re trying to reach that customer.”

 “What ‘mobile-first’ really means is whatever you’re building, whatever product, service, or offering you’re building, you have to think about mobile platforms and mobile technology first and foremost. … That’s probably where [consumers] are going to find you increasingly, it’s how they’re going to engage with you continuously, and ultimately how they may actually make a decision about your business or your brand.”

“… Attacking this big mobile idea and this explosive growth in mobile from a PR perspective is a unique angle and I think we’ll all learn a lot by having these experts on stage, sharing ideas and best practices.”

Suggested Links:

Connect with Jed on Twitter: https://twitter.com/williamsjed

More about BIA/Kelsey: http://www.bia.com/

More about Capitol Communicators:http://www.capitolcommunicator.com/

To register for the Convergence in Communications Conference:  http://3cconference.com/

 

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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