Archive for the ‘Digital Media’ Category

Former Senior Edelman Executive Lauren Dewhirst Joins D S Simon productions

Monday, July 19th, 2010

To Post: http://bit.ly/a3Pl1r

Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.



Some of Lauren’s VlogViews:

“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”

“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”

Eric Obenzinger, Setting PR for Google

Wednesday, July 29th, 2009

To link to post: http://bit.ly/W1uMI

Eric Obenzinger, an Associate for Global Communications & Public Affairs at Google, discusses the general rules for getting a high ranking on a Google search. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters, Eric discusses his challenges setting PR for Google.

Some of Eric’s Vlog Views:

“Whatever the venue, have content that is discoverable and interesting and the people will want to read, and therefore will link to…Google will favor pages that other people are actually interested in and the main signal, among others, is whether people are linking to your page.”


The ExL Pharma Communications Conference Series:

Julie Zawisza, FDA

Julie Zawisza, FDA

Sally Susman, Pfizer

Sally Susman, Pfizer

John Bell, Ogilvy

John Bell, Ogilvy

Eric Obenzinger, Google

Eric Obenzinger, Google

Rick Wion on the Value of Thinking Inside the Box

Friday, July 24th, 2009

To link to post: http://bit.ly/VCP2d

Rick Wion, Vice President of Interactive Media at GolinHarris worked with McNeil Pharmaceuticals to develop their two ADHD Social Media sites: ADHDMoms and ADHDAllies. He talked about how to work within the regulatory environment at the BDI Social Communications Healthcare Conference.

“We setup a triage process for setting up comment approvals. When a comment goes in, a notification goes out via email to wait to be reviewed and then it goes through the AE [adverse even] reporting procedure. The AE team looks at it to see if it is an AE? If not then it goes to legal and regulatory for review and finally to the person who is in charge of AE’s page who flips a button to turn it live.”

Bill Sobel’s Tips and Tactics for Social Media in Healthcare

Thursday, July 23rd, 2009

To link to post: http://bit.ly/3ak9fu

Bill Sobel, Chief Connections Officer for SobelMedia LLC, a digital media connections company, speaks about social media and its growing role for healthcare communicators at the BDI Social Communications Healthcare Conference.

“I think you have to look at everything… there are so many technologies out there, there are so many different ways to get out your message… interact with customers… clients… partners… employees… test them all and see what is best for you.”

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