Oscar- and Emmy-nominated producer Steven Haft, now Chairman of AllScreen Studios, a division of Burson-Marsteller, discusses how to bring Hollywood storytelling to branded content. Recorded at PR News’ Digital PR Next Practices Summit.
Some of Steven’s VlogViews:
“Where are we right now is where public relations, traditionally one percent of the pie, can come up with an idea, think expansively and compete with the other ninety-nine percent of the pie, in a way that was never true before.”
“I think we are still learning to be better storytellers and to figure out how to find content that has the viral fascination that the ‘Three Stooges’ had, but at the same time contains the message and is specific to a piece of the audience.”
“One fact we have learned from online video is the minute something looks like it comes from a professional source or a top down corporate effort, the less likely it is to find an audience.”
Burson-Marsteller
AllScreen Studios
Search Terms: Steven Haft, AllScreen Studios, Burson-Marsteller, PR News, PR News’ Digital PR Next Practices Summit, Dead Poets Society
PR News’ Digital PR Next Practices Summit Series:
Jennifer Martin Paula Berg
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