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Doug Simon, President & CEO, D S Simon Productions comments on Obama’s inability to have PR that matches accomplishments and advises Obama’s PR Team to launch a “Temperament Offensive.”
President Obama’s historic candidacy was marked by a nearly flawless PR campaign that celebrated his inspiring speaking style and the ability to bring people together and end the divisveness in the country. Welcome to the real world of leadership which, despite his many achievements toward his promised agenda, has resulted in an approval rating below 50%.
Unfortunately for Obama, he has not had a media constituency (like Fox for Republicans) that has been supporting him strongly. He also seems to lack third-party supporters with strong media voices. Ironically, Obama has taken a PR beating on “temperament.” It’s not uncommon to hear him criticized for “not being angry enough,” or similar complaint.
I advise that he launch a PR offensive with third-party spokespeople praising his temperament as what is necessary to help naviagate the US through these challenging times. The case can be made that “cool, calm, thoughtful leadership is what we need right now. His team isn’t making that case and his approval ratings are paying the price.
Mad Men Make the Case for PR
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Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
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