Using Video to Help the PR Community Adapt to Changing Times
This is the video blog of Douglas Simon, President & CEO of D S Simon Productions Inc.
To link to: http://bit.ly/WebInfluencers
Some of Doug’s VlogViews:
The use of video on media web sites is growing dramatically.
You need to develop and execute a PR plan to promite online video.
For a copy of the whitepaper go to www.dssimon.com/whitepaper, visit our newsroom for more information at news.dssimon.com or email me at dougs@dssimon.com.
To link to post: http://bit.ly/6Ef9aj
Here are some highlights of Polaroid’s Press Conference where they announced their partnership with Lady GaGa. Featuring Scott Hardy, President and Jon Pollock, Chief Marketing Officer of Polaroid. Recorded at CES 2010 in Las Vegas.
To link to post: http://bit.ly/4H8zhE
The Economy:
The stock market will continue to rise. Unemployment will stabilize and will actually start dropping in advance of the election.
Politics:
Republicans will make gains in November but smaller than anticipated.
Our Industry:
Optimistic about new transparency and I don’t feel that there will be a flare up over the FTC Spokesperson Guidelines. PRSA will continue to be less relevant.
Random Thoughts:
Tiger Woods will return and won’t win a major. On the bright side, his “sex addiction” will be treated successfully.
Mon, 22 Aug 2011 00:00:00 EST
D S Simon Creates Luxury Manifesto Video Series for Waldorf AstoriaTue, 16 Aug 2011 00:00:00 EST
Michael Farr Named SVP & Managing Director of Content at D S Simon Productions
A Prescription to Improve Obama’s PR
To Post: http://bit.ly/a4zZVl
Doug Simon, President & CEO, D S Simon Productions comments on Obama’s inability to have PR that matches accomplishments and advises Obama’s PR Team to launch a “Temperament Offensive.”
President Obama’s historic candidacy was marked by a nearly flawless PR campaign that celebrated his inspiring speaking style and the ability to bring people together and end the divisveness in the country. Welcome to the real world of leadership which, despite his many achievements toward his promised agenda, has resulted in an approval rating below 50%.
Unfortunately for Obama, he has not had a media constituency (like Fox for Republicans) that has been supporting him strongly. He also seems to lack third-party supporters with strong media voices. Ironically, Obama has taken a PR beating on “temperament.” It’s not uncommon to hear him criticized for “not being angry enough,” or similar complaint.
I advise that he launch a PR offensive with third-party spokespeople praising his temperament as what is necessary to help naviagate the US through these challenging times. The case can be made that “cool, calm, thoughtful leadership is what we need right now. His team isn’t making that case and his approval ratings are paying the price.
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