Archive for the ‘Doug’s Commentaries’ Category

Holiday Video Greeting and Donation From D S Simon Productions

Tuesday, December 22nd, 2009

To link to post: http://bit.ly/6nc75e

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.

About Hebrew Union College Soup Kitchen and Clothing Closet

Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.


Check out last year’s holiday card!

ESPN Reports: Donald Trump Destroyed the USFL and gave a Boost to D S Simon Productions

Wednesday, October 21st, 2009

To link to post: http://bit.ly/3yuXRh

We were able to purchase footage of Herschel Walker scoring a touchdown for $25!

The Future of Broadcast PR

Monday, October 5th, 2009

To link to post: http://bit.ly/aLHhI

Broadcast PR needs to get beyond the hyper-competition and start communicating about the value we provide.

See the full article on Bulldog Reporter’s website here.

The acquisition of MediaLink for $1.4 million followed by the Chapter 7 filing by On the Scene Productions could lead many to mistakenly conclude that broadcast PR is in trouble.

Satellite Media Tours, Internet Media Tours and new web based services, including tools to help organize, store, share and control online video are providing more value than ever. The future of PR is “PRketing” and broadcast plays a vital role in developing a successful strategy.

Tips For Successful Messaging in a Co-op SMT

Friday, October 2nd, 2009

To Link to Post: http://bit.ly/3Xwyxi

1. Identify the problem or need your product/service solves or addresses.
2. Stop thinking message points and start thinking demo points.
3. Don’t over-message.
4. Consider projects that your product fits within but are in a different vertical.
5. Research the story angle provided by the SMT company yourself.
6. If you decide a co-op tour is the correct vehicle for you, sign up early.

Check out all the tips here and feel free to email me for any additional information!