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Douglas Simon, President and CEO of D S Simon Productions, spoke with Eliot Mizrachi, Director of Communications for the Entertainment Software Rating Board, about the upcoming Supreme Court case involving California law limiting access to violent video games as well as the role of communications in education campaigns. The interview took place at the PR News Digital PR Next Practices Summit.
Some of Eliot’s Vlog Views:
“A big part of what we do is educating parents and other consumers about the tools and information we provide so that they can make informed decisions about the games for their children.”
“We’ll team up with a group like Game Stop to do public education campaigns through their stores, in store signage. We’ll work with the New Orleans Saints or state officials to do state wide PSA campaigns that are on TV and radio. It’s really a question of finding the right partners and putting good tactics in the proper places that are going to educate the public about the ratings.”
“The issue is really a question of can a state impose a law that restricts access to constitutionally protected speech and that’s why the Supreme Court is looking at it. One of the issues that they’re going to have to weigh is, is there a less restrictive means that the state could use to achieve its purpose. So if we don’t want kids playing games that are inappropriate for them, how can we go about doing that? The rating system is really the answer.”
Links:
http://twitter.com/eliotmiz
http://esrb.org
http://twitter.com/OKtoPlay
Doug’s Predictions for 2010
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The Economy:
The stock market will continue to rise. Unemployment will stabilize and will actually start dropping in advance of the election.
Politics:
Republicans will make gains in November but smaller than anticipated.
Our Industry:
Optimistic about new transparency and I don’t feel that there will be a flare up over the FTC Spokesperson Guidelines. PRSA will continue to be less relevant.
Random Thoughts:
Tiger Woods will return and won’t win a major. On the bright side, his “sex addiction” will be treated successfully.
Check out my predictions from last year!
Tags: economy, FTC Spokesperson Guidelines, New Year 2010, Politics, Predictions, PRSA, Public Relations, The Jets, Tiger Woods
Posted in Doug's Commentaries, Government & Politics, PR Tips and Tools | 3 Comments »