Archive for the ‘Health & Wellness’ Category

Andy Hicks of CalNaturale Speaks to Successful Marketing for Organic Wine

Monday, October 18th, 2010

To link to post: http://bit.ly/bXysfG

Organic wine in a box that has a smaller carbon footprint then traditional wine: the communications story behind the successful launch of this new, greener planet product. Andy Hicks (he’s got a cool accent too!), Director of Wine Sales and Marketing, spoke with Doug Simon of D S Simon Productions at Editor Showcase: Green Living about CalNaturale’s marketing strategies.


Some of Andy’s Vlog Views:
“Basic concept is, it’s a wine that’s made from organically grown grapes and it’s available in an environmentally friendly package which is called a tetro-pack. It’s got half the carbon footprint of a glass bottle, incredibly light weight, very easy to transport and adds many different uses to wine from a portability perspective.”

“It’s a great environment. There’s been a lot of high quality media here (Editor Showcase: Green Living) and we’ve had a lot of engaged conversations over a glass of wine, which is a great way to do it because obviously I can tell the story but while they’re enjoying the product and can actually taste and touch it.”

Links:
http://www.calnaturale.com
http://twitter.com/calnaturale

*Disclosure: D S Simon presented on October 13, 2010 as part of the Editor Showcase: Green Living and can offer a 10% discount to clients that want to participate in the next Editor Showcase: Health and Nutrition on February 9, 2011. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Dallas Lawrence of Burson Marsteller on using Social Media in a Crisis

Thursday, October 7th, 2010

To Link to Post: http://bit.ly/cB8KMc

Douglas Simon, President and CEO of D S Simon Productions, spoke with Dallas Lawrence Managing Director of Burson Marsteller about strategic use of social media in a crisis as well as its value as a research tool for crisis preparation and prevention. He also offered an interesting take on President Obama’s strategy for the midterm elections. The interview took place at the PR News Digital PR Next Practices Summit, where Dallas was a keynote speaker.


Some of Dallas’s Vlog Views:

“Obviously we tell our clients to use your peace time wisely. Now if you are in business today you are in the business of crisis, it’s going to happen it’s just a matter of when. But if you haven’t, one of the key take-aways is you don’t have to have a twitter account necessarily to be able to engage and correct what’s happening in the online space.”

“Every single industry has a key set of blogs that they need to be following and be a part of. When your crisis hits if you know who those folks are you want to reach out and in real time engage those people.”

“Republicans in Congress are far more active on Twitter than their Democratic counterparts by a factor of 72% to 50%. They’re much more engaged, they have more followers. I happen to think it has a lot less to do with partisanship and more the party in power. The party out of power usually has a much more organized and much hungrier base.”

“I’m a political guy and I will tell you that probably the best thing that can happen to President Obama is to have a Republican Speaker of the House.”

Study on Congress Twitter Usage
http://twitter.com/dallaslawrence

John Seng of Spectrum – Healthcare communications & the Responsibilities of Healthcare Companies

Wednesday, August 4th, 2010

To link to post: http://bit.ly/aBj0KY

Douglas Simon President & CEO of D S Simon Productions and John Seng, President & CEO of Spectrum discussed the responsibility of health care companies in providing accurate information to their consumers.




Some of John VlogViews:
“The one thing everyone’s got in common is health care and we all want to maintain the good health we’ve got. It’s about where we go for our information, who influences us.”

“I’m extremely passionate about what I feel is the need or obligation, the commitment that must be there on behalf of pharma to ensure that there is accurate information being presented about their products.”

“I think the challenge is out there for companies to make it clear that they have every intention of making sure that the patients have the best information to work with, and accurate information. Not misleading or potentially harmful information.”

Other links:
http://www.spectrumscience.com/
http://www.spectrumscience.com/blog/
http://twitter.com/JohnJSeng

Todd Dezen- March of Dimes and D S Simon Productions Win Big Apple Award

Friday, May 28th, 2010

To link to post: http://bit.ly/aeoJab

Doug Simon, President and CEO of D S Simon Productions spoke to Todd Dezen, Associate Director, National Media Relations, March of Dimes about how winning the PRSA-NY Big Apple Award for Use of Broadcast, can serve as a platform to help March of Dimes combat premature births.


Some of Todd’s Vlog Views:
“We hope the recognition for this campaign will help to increase public awareness of the seriousness of premature birth”

To learn more visit:
www.marchofdimes.com/prematurity

Media Links:
Cleveland Plain Dealer
Health Day
WebMD
iVillage
YourUpdate.com