Archive for the ‘Health & Wellness’ Category

Michelle Metter, Fast Forward Productions

Friday, February 5th, 2010

To Link To Post: http://bit.ly/9Yo8Qv

Michelle Metter the organizer of Editor Showcase: Health & Nutrition and Modern Moms discusses the benefits of brands participating and speaking with editors from media outlets at the Editor Showcase: Health & Nutrition.

Some of Michelle’s VlogViews:
“The response we are getting from a lot of the brands and agencies that are participating is that this is cost effective and a lot more time efficient. You get a really good snapshot and time with press that you normally wouldn’t get.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsey Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Michelle Metter

Michelle Metter

Holiday Video Greeting and Donation From D S Simon Productions

Tuesday, December 22nd, 2009

To link to post: http://bit.ly/6nc75e

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.

About Hebrew Union College Soup Kitchen and Clothing Closet

Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.


Check out last year’s holiday card!

Tips For Successful Messaging in a Co-op SMT

Friday, October 2nd, 2009

To Link to Post: http://bit.ly/3Xwyxi

1. Identify the problem or need your product/service solves or addresses.
2. Stop thinking message points and start thinking demo points.
3. Don’t over-message.
4. Consider projects that your product fits within but are in a different vertical.
5. Research the story angle provided by the SMT company yourself.
6. If you decide a co-op tour is the correct vehicle for you, sign up early.

Check out all the tips here and feel free to email me for any additional information!

Has the New York Times Become The Daily Show and Obama’s Communication Woes

Wednesday, August 12th, 2009

To link to post: http://bit.ly/4g8nq

The unintended irony on The NY Times front page as they quote a demonstrator without fact checking the accuracy of his “You are trampling the constitution” claim. Ironically, the article next to it was about government officials trampling on the constitution.

Also, Obama’s communications mistake on Healthcare: Re-fighting the battle of ’94, a common mistake that, for example, derailed the Mets season.