Archive for the ‘Healthcare’ Category

Le Bron’s PR Disaster–Sponsors Beware

Friday, July 9th, 2010

To Link to Post: http://bit.ly/d8rSCY

Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.



Some of Doug’s Vlogviews

He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”

“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”

How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”

The Worst PR Move in sports History

Letter from Cavaliers Majority Owner Dan Gilbert

Dr. Peter Salgo: Feeling sick? See Your PR Person

Monday, April 19th, 2010

To Link To Post: http://bit.ly/9MaGOd

Douglas Simon CEO & President of D S Simon Productions spoke with Dr. Peter Salgo, Host of the PBS Show, Second Opinion at the PRSA Health Academy Conference about the future of healthcare and move toward wellness after healthcare reform.



Some of Dr. Slago’s VlogViews:

Doug’s question: You’ve said PR people might actually be more important to the future of health in this country than Doctors?

Dr. Salgo’s response: “In a very real sense, I believe that. Doctor’s if they are treating disease will treat the failures of the health system of the future. The healthcare system of the future will be there to promote, wellness and doctor’s will be there as a backstop.”

“I don’t think globally to the nation, it (healthcare reform) is going to make health care cheaper. It may even make it more expensive as people live longer but it’s going to make people better. It’s going to make them healthier.”

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt

Social Media in a Changing Environment

Monday, April 19th, 2010

To Link To Post: http://bit.ly/ahzVcX

Douglas Simon, President & CEO of D S Simon Productions vlogs with Leigh Fazzina Communications Consultant of Fazzina & Co. Communications Consulting at the PRSA Health Academy Conference in Chicago.


Some of Leigh’s VlogViews:

“I don’t want to see people slapping up Face Book pages and slapping up Twitter pages, I want to see a plan, I want to see a communications audit done and I want to see a social media plan put in place and I want to see this married with the traditional public relations plan.”

“This is the first time in 500 years where communication has changed from a one way push communication to a two way engagement and multiple engagements.”

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt

Mayo Clinic’s Linda Donlin and Warren Harmon, Mayo Clinic Making Your Brand Word of Mouth

Monday, April 19th, 2010

To Link To Post: http://bit.ly/cFeOVe

Douglas Simon, CEO & President of D S Simon Productions vlogs with Linda Donlin and Warren Harmon from the Mayo Clinic at the PRSA Health Academy Conference in Chicago.


About this post:

Warren and Linda of the Mayo Clinic hosted the Pre-Conference Seminar at the PRSA Health Academy Conference. Here is an overview of the event.

Some of Linda’s VlogViews:

“We’re able to measure how many people are communicating with us and how many people are coming to the Mayo Clinic.”

Some of Warren’s VlogViews:

“It’s really about telling the right stories, getting good writing together with the right producers.”

“It’s all about engagement. If we can introduce technically to get over audience to feedback… then we can become more influential with our message delivery.”
health, healthcare, social media, pharma, online video, PRSA Health Academy Conference, Linda Donlin, Warren Harmon Mayo Clinic

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt