Your humble vlogger was shocked to be included in the NASDAQ opening bell ringing ceremony do to the incredible skill of Fay Shapiro. Here’s a behind the scenes look. My prediction of economic catastrophe did not hold as NASDAQ was up for the day. This piece also demonstrates why you shouldn’t use a Flipvideo to record in a noisy place.
Some of Keith’s Vlog Views:
“What we are trying to do when we launch products is we are trying to be profound in the minds of the target consumer. Show up as remarkable.”
“How you keep the “a-ha” in your selling proposition, essentially is by recreating it all the time”
“It’s amazing how rarely you find a benefit in a selling proposition because we get so enamored with our own stuff.”
Some of Peter’s Vlog Views:
“What we do at PepsiCo is we have a model where we put a circle around everything we do, knowing there are multiple stakeholders… It’s not just the consumer although, obviously, it’s our most critical audience”
“We have turned over control of a couple of brands (to the public) and Mountain Dew is one example: The fans of Mountain Dew (Dewmocracy) came up with the packaging, advertising campaign, the taste profile and they said to us we like this best so will you make an SKU# of this and we did”
“The bedrock of communications is not only understanding what clients want but what they need.”
“Don’t over reach. Don’t think everything you do or say must hit the media. That’s not true.”
D S Simon Productions has partnered with Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and roundtables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.
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