Archive for the ‘Journalism / Media Industry’ Category

Bulldog Rings the NASDAQ Opening Bell

Friday, June 25th, 2010

To Link to Post: http://bit.ly/aQf8Y6

Your humble vlogger was shocked to be included in the NASDAQ opening bell ringing ceremony do to the incredible skill of Fay Shapiro. Here’s a behind the scenes look. My prediction of economic catastrophe did not hold as NASDAQ was up for the day. This piece also demonstrates why you shouldn’t use a Flipvideo to record in a noisy place.



Keith Chambers – Author of PULL—Marketing Secrets the Fortune 100 Use

Friday, June 25th, 2010

To link to post: http://bit.ly/94C7nX

Douglas Simon President & CEO of D S Simon Productions had a conversation with Keith Chambers, Author of Pull and Founder of the Chambers Group about his communication model for helping brands keep the “wow” in their selling proposition.




Some of Keith’s Vlog Views:
“What we are trying to do when we launch products is we are trying to be profound in the minds of the target consumer. Show up as remarkable.”

“How you keep the “a-ha” in your selling proposition, essentially is by recreating it all the time”

“It’s amazing how rarely you find a benefit in a selling proposition because we get so enamored with our own stuff.”

Other Links:
http://keithsweeklyinsights.blogspot.com
http://www.pullbizbook.com/
http://www.chambersgroup.com/

Peter Land – Senior VP Communications at PepsiCo speaks about the Future of PR

Wednesday, June 23rd, 2010

To link to post: http://bit.ly/97nIB8

Douglas Simon President & CEO of D S Simon Productions had a conversation with Peter Land, Senior Vice President of Communications for PepsiCo Beverages Americas (PBA) about how the changes in media consumption change his role. Peter is a keynote presenter at Bulldog Media Relations Summit in NYC June 28th.


Some of Peter’s Vlog Views:
“What we do at PepsiCo is we have a model where we put a circle around everything we do, knowing there are multiple stakeholders… It’s not just the consumer although, obviously, it’s our most critical audience”

“We have turned over control of a couple of brands (to the public) and Mountain Dew is one example: The fans of Mountain Dew (Dewmocracy) came up with the packaging, advertising campaign, the taste profile and they said to us we like this best so will you make an SKU# of this and we did”

D Simon Productions has partnered with the Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and round tables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.

Other Links:
www.pepsico.com
www.twitter.com/pepsico

Howard Rubenstein – How Howard Rubenstein is Helping PR Adapt to changing times

Thursday, June 10th, 2010

To Link to Post: http://bit.ly/9Dc1ek

Douglas Simon President of D S Simon Productions had a series of conversations with Howard Rubenstein, President of Rubenstein Associates.


Some of Howards’s VlogViews:

“The bedrock of communications is not only understanding what clients want but what they need.”

“Don’t over reach. Don’t think everything you do or say must hit the media. That’s not true.”

D S Simon Productions has partnered with Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and roundtables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.

www.rubenstein.com
www.twitter.com/rubensteinnyc