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Douglas Simon, President and CEO of D S Simon Productions, spoke with Eliot Mizrachi, Director of Communications for the Entertainment Software Rating Board, about the upcoming Supreme Court case involving California law limiting access to violent video games as well as the role of communications in education campaigns. The interview took place at the PR News Digital PR Next Practices Summit.
Some of Eliot’s Vlog Views:
“A big part of what we do is educating parents and other consumers about the tools and information we provide so that they can make informed decisions about the games for their children.”
“We’ll team up with a group like Game Stop to do public education campaigns through their stores, in store signage. We’ll work with the New Orleans Saints or state officials to do state wide PSA campaigns that are on TV and radio. It’s really a question of finding the right partners and putting good tactics in the proper places that are going to educate the public about the ratings.”
“The issue is really a question of can a state impose a law that restricts access to constitutionally protected speech and that’s why the Supreme Court is looking at it. One of the issues that they’re going to have to weigh is, is there a less restrictive means that the state could use to achieve its purpose. So if we don’t want kids playing games that are inappropriate for them, how can we go about doing that? The rating system is really the answer.”
Links:
http://twitter.com/eliotmiz
http://esrb.org
http://twitter.com/OKtoPlay
Mad Men Make the Case for PR
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Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
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