Archive for the ‘Journalists’ Category

Saul Hansell, Editor of Bits Blog, New York Times

Monday, September 15th, 2008

Saul Hansell, Editor of “Bits Blog,” New York Times, discusses the pros and cons of writing for a blog versus writing for a newspaper. Recorded at PRSA’s T3PR Conference.


Some of Saul’s VlogViews:

“I think that blogs, at least the way we are practicing them, make for a much fuller articulation of truth with much better information then the newspaper world.”

“Instead of a newspaper story, where somebody calls up and complains and if it doesn’t reach the level of a correction, you don’t do anything about it. In the blog world somebody says, ‘well you missed the shading of what we really meant,’ and I say, ‘alright, write it down and we will put it up.’”

“As a blog, we can do things that newspapers stories can’t. Like any blog, we can link to other stories into the discussion of the day so we can help be part of the broader discussion and we can foster discussion. We have readers comment and a lot of times the news sources comment and so we end up having an ongoing discussion between participants and some very knowledgeable readers about the technology topics of the day.”

Bits Blog
Saul’s Blog

Search Terms: Bits Blog, Saul Hansell, Blogs, New York Times, PRSA, T3PR

PRSA’s T3PR Conference Series:

                                                           

 Jeremy Pepper                              Deirdre Breakenridge   

                                               

   Phil Gomes                                         Joe Ciarallo   

                                

  George Wright                                Corey Kronengold

Posted in Blogs, Communications, Journalists, Social Media | No Comments »

Jeremy Pepper, POP PR Jots, Boingo Wireless

Monday, September 15th, 2008

Jeremy Pepper, author of POP! PR Jots and a PR professional for Boingo Wireless, discusses how to integrate social media into a broader PR campaign.

Some of Jeremy’s VlogViews:

“The first step isn’t oh, we should do separate plans, it should be, lets do the plan as a whole and integrate social media aspects into it.”

“I am going through regular travel reporters. I’m doing the hardcore traditional media relations, but I’m also working with mobile bloggers because we have a mobile application. I’m working with travel bloggers, I’m working with technology bloggers and I’m going to all these different audiences that would care about us.”

“PR got so caught up in the media in the press that we were forgetting that we are reaching out to the public. Bloggers are part of the public now. The number one thing you need to do is monitor. You need to find out where your name is out there and that you’re engaging the customer, making sure that you’re listening to them.”

Check out Jeremy’s Blog POP! PR Jots
Boingo Wireless

Search Terms: Jeremy Pepper, POP PR Jots, Boingo Wireless, PRSA, T3PR

PRSA’s T3PR Conference Series:

                                  

Saul Hansell                                     Deirdre Breakenridge

                                    

   Phil Gomes                                        Joe Ciarallo 

                                   

George Wright                                Corey Kronengold

Posted in Blogs, Journalists, Public Relations, Social Media | 1 Comment »

Joe Ciarallo, Editor, PRNewser and Senior Account Executive, Horn Group

Monday, September 15th, 2008

Joe Ciarallo, Editor, PRNewser and Senior Account Executive, Horn Group, discusses the challenges of communicating in a social media world. Recorded at PRSA’s T3PR Conference.


Some of Joe’s VlogViews: 

“Anything can matter.”

“A common client question that people get is, ‘is this blog saying something bad about my company?’ or ‘should I respond to that, does this matter?’ And the question is you could obviously measure blogs or community sites or different social nets based on different metrics and different tools but what matters can change very quickly, a blog can grow very quickly or gain or loose significance very quickly.”

“I would argue that with more channels there is more need for more communication, not less. Back in the day you can go to the Today Show, and then your done, and you get your couple of big hits…Not saying that those channels aren’t incredibly important to reach a mass audience but it has totally flipped on its head and a lot of this has changed.”

Joe’s PRNewser Blog
Horn Group

Disclosure: Joe Ciarallo previously worked at D S Simon Productions.

Search Terms: Joe Ciarallo, PRNewser Horn Group, PRSA, T3PR
 
PRSA’s T3PR Conference Series:

                                                             

  Saul Hansell                                     Jeremy Pepper

                                               

Deirdre Breakenridge                           Phil Gomes

                                    

  George Wright                                  Corey Kronengold

Posted in Blogs, Journalists, Public Relations | No Comments »

Jim Ylisela, Ragan Consulting

Wednesday, August 27th, 2008

Jim Ylisela, President of Ragan Consulting, discusses how social media has changed the relationships between PR professionals, companies and journalists with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Jim’s VlogViews:

“Public relations has been so stuck in the way we have always done it…we will send out a press release or give the media some information or put a brochure together. What social media does is that it opens up so many possibilities to use media to practice media relations.”

“Journalists are open to anybody that helps them. And if you can give a journalist a lot of help, that journalist will remember that. And then when you need help -“ there is a real quid pro quo that goes on there.”


“Newspapers are hurting, and they are saying ‘okay, write the story, but we also want you to shoot a little video and we want you to blog about your experiences’ and you got to do all these things. So they are becoming very engaged in the social media world and so they are used to pitches becoming that way to.”


Ragan Consulting

Search Terms: Jim Ylisela, Ragan Communications, social media

Posted in Blogs, Journalists, Social Media | No Comments »

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