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Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.
Some of Doug’s Vlogviews
He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”
“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”
How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”
Lewis Goldberg, Managing Partner at KCSA Strategic Communications
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Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”
Some of Lewis’s VlogViews:
“There’s no such thing as public relations, there’s only communications.”
“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”
“For consumer facing products and services, I think it needs to be much more of an open dialogue.”
“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”
http://www.kcsa.com/
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Tags: Corporate Communications, Corporate Social Responsibility, CSR, marketing, PR, Public Relations
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