Archive for the ‘marketing’ Category

What American Companies Need to Know when Expanding their Business to Canada

Tuesday, May 27th, 2014


Deborah Weinstein, President of Strategic Objectives in Toronto, Canada, in conversation with Doug Simon at the Counselors Academy Conference, tells us how foreign companies can successfully expand their businesses into Canada.  Rule #1: Know your audience and don’t use Target as an example.


Deborah offers her advice for American brands planning a PR rollout in Canada.

Deborah’s VlogViews:

“You get one kick at the can when you’re coming to a country. Embrace it rather than kick it”

“Rule 1: Know thy audience. You must know and understand our country. We have two separate and distinct cultures—one English, one French. As a matter of fact, many of our Canadian clients have completely different marketing strategies for Quebec versus the rest of Canada.”

“Target had a massive rollout plan for Canada; now it’s completely slowed down because it affected the bottom line of the company as a whole because they didn’t understand the culture. That really didn’t need to happen, because we were eager, willing, and desirous for Target, but they kind of blew it.”

Suggested Links:

Follow Deborah Weinstein on Twitter

Learn More about Strategic Objectives

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Successfully Blending Traditional and New Media for Local, Small Business Initiatives

Friday, May 16th, 2014


Phyllis Ershowsky, founder and owner of PKE Marketing & PR Solutions, speaks with Doug Simon of D S Simon at the PRSA Counselors Academy Conference in Key West, FL, about how working in a smaller market, with smaller businesses, calls for a unique blend of traditional and social elements.

Phyllis’s VlogViews:

“Most of our clients are used to traditional media, getting their news releases out in the paper or doing special events. So what we’re doing is when we have articles published in the local newspaper, we are using them as content on their website. We’re linking them to their Facebook pages, and we’re getting them out on a different level, and creating that exposure for them.”

“We have to work with a smaller number of media, and smaller businesses, and yet give them a higher profile, and make them more global.”

Suggested Links:

Follow Phyllis on Twitter

Learn More about PKE Marketing & PR Solutions

Follow Doug Simon on Twitter

Stan Phelps, PRSA Counselors Academy Keynote Speaker, on Differentiating Your Business from the Competition

Wednesday, May 14th, 2014


Stan Phelps, Counselors Academy Keynote Speaker and author of What’s Your Purple, Goldfish, speaks with Doug Simon, D S Simon, about how companies can differentiate themselves from the competition and how providing high-value and low-maintenance products or services leads to a successful business.

Stan’s VlogViews:

“That’s the idea with doing the little things, is that you want to be able to drive not only differentiation, but do things that drive retention for your customers, as well as give them reasons to talk about your product or service.”

“It comes to one word, ‘more.’ There’s no such thing as meeting the expectations of your customer. You either exceed them, or you fall short. So given the choice of either exceeding or falling short, this is the choice: Do more.”

“The goal is to be seen as high-value and low-maintenance.”

Suggested Links:

To Purchase What’s Your Purple, Goldfish?

Learn more about 9 Inch Marketing

Connect with Stan on Twitter

Connect with Doug Simon on Twitter

For More Information on the 2014 Counselors Academy Conference

How to Bolster New Business Pitches Using Market Research

Thursday, March 27th, 2014


Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.

Jonathan’s VlogViews:

“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”

“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”

“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”

Suggested Links:

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Connect with Jonathan Pirc on Twitter:

For More Information on Lab42:


News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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