Archive for the ‘marketing’ Category

How to Bolster New Business Pitches Using Market Research

Thursday, March 27th, 2014


Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.

Jonathan’s VlogViews:

“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”

“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”

“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”

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Jed Williams, VP at BIA/Kelsey on the Importance of Mobile Technology and his Upcoming Panel at the Convergence and Communications Conference

Monday, March 10th, 2014


Jed Williams, Vice President, Consulting and Senior Analyst at BIA/Kelsey speaks with D S Simon’s Executive Producer, Jamie Claudio, about his upcoming panel, “Moving to Mobile,” that will be at the Capitol Communicator’s Convergence and Communications Conference on Friday, March 28th in Arlington, VA.  Jed discusses how mobile technology is becoming increasingly important in the public relations and digital marketing fields and how companies and firms can benefit from focusing on the mobile medium.


Jed’s VlogViews:

“Whatever field we’re in, in this case public relations/digital marketing, we have to think about how to reach that new consumer, or that consumer and the new way they consume information, make business decisions, connect, and communicate with each other. That means we have to think from a professional standpoint, from a mobile-first mindset, no matter what we’re doing if we’re trying to reach that customer.”

 “What ‘mobile-first’ really means is whatever you’re building, whatever product, service, or offering you’re building, you have to think about mobile platforms and mobile technology first and foremost. … That’s probably where [consumers] are going to find you increasingly, it’s how they’re going to engage with you continuously, and ultimately how they may actually make a decision about your business or your brand.”

“… Attacking this big mobile idea and this explosive growth in mobile from a PR perspective is a unique angle and I think we’ll all learn a lot by having these experts on stage, sharing ideas and best practices.”

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Michael Causey, Writer and Consultant, on his Upcoming Panel at the Capitol Communicator Convergence and Communications Conference

Friday, March 7th, 2014


On Friday, March 28th, Michael Causey will be a panelist at the Capitol Communicator Convergence and Communications Conference in Arlington, VA.  Michael speaks with Jamie Claudio, Executive Producer at D S Simon Productions, about how he’s seen the digital communications world change throughout his career as well as what to expect from his panel this year.

Michael’s VlogViews:

“Content is really king now, and I mean quality content. Even more than ever you want clarity, you want a bit of sizzle. Headlines and keywords are critical.”

 “You need to have some depth, but you need to have clarity. It’s got to be sharp, it’s got to be focused. It really has to grab people, but it has to hold them too. If you do some sort of tricky headline, or something a little overly cute, you’re just going to alienate your audience and do more harm than good.”

 “I think most clients really want to hear what you have to say; they bring you into the room for a reason. And I have found in most cases, when I disagree with a client sometimes they can talk it through to me, and show me why maybe the way they need to do it is the best way, but more often than not, they’ll change their mind or adapt the strategy. I think they always appreciate the honest input.”

“I think this is going to be a great event. I thought it before I was even going to be a speaker or participant. One of the things I really like about the event is, from looking at the roster of speakers, and the Key Note speaker—Benny Johnson— or the lunch speaker, these are people really doing it. It’s not so much executive vice presidents who are not involved in the day-to-day so much, or they want to win the business and don’t work it so much.”

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Sarah Katz Promoted to VP, Business Development at D S Simon Productions

Tuesday, March 4th, 2014


Doug Simon, President and CEO of D S Simon Productions speaks with Sarah Katz about her recent promotion to VP, Business Development.  Sarah has been with the strategic video communications firm since 2007.  Today she manages the growing sales team, helping develop and promote new service offerings and advising clients on campaigns and strategy.

Sarah’s VlogViews:

 “I’m really a facilitator between the different members of the sales team and our senior-level staffers to give them counsel on when to bring in different members for PRketing conversations, and offering more guidance as to what we can offer their clients, and how to get the support they need.”

 “We’ve added a lot of new faces to the team—some industry veterans and some young people, as well. And it’s giving us a fresh perspective on what other services we can offer, as well as expanding our digital offerings.”

“In this transmedia environment, do clients want to be reaching out to traditional television reporters? Do they want to be online? If they are online, where do they want to be? Are we producing a completed video and pitching that? Are we pitching web interviews? There are so many different distributions outlets now. The key is identifying where consumers that they want to reach are, and counseling them on how to reach them.”

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News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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