Archive for the ‘marketing’ Category

Cat Schwartz, The Hi Tech Mommy

Thursday, March 19th, 2009

Cat Schwartz, regular guest on The Today Show and Weekend Today, and blogger at hitechmommy.com, discusses the types of stories she is looking to cover.

Some of Cat’s VlogViews:

“The Today Show right now is of course focused on budget friendly ideas…How to buy essential electronics, so even though the economy is bad, we still need to buy tools to help us through the workweek. So, what you need to know in tech, needs versus wants, size of space, budget, things like that.”

“It’s better if you can get a hold of something that’s unique or that something that everybody needs that’s at a cheaper price, and then do the work. Research, do the effort. It’s worth it.”

“If you want me to post on my website or on a blog, do the write up as if it were in my voice. So, think what I will think is cool, write it up as if I’m speaking, so if I like the product, I will post it.”

Check out Cat on Twitter!

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Posted in marketing, Media Companies, Public Relations | 1 Comment »

Dawn Wilcox, Cause Related Marketing

Thursday, March 19th, 2009

Dawn Wilcox, General Manager of the Los Angeles Office of Allison & Partners, discusses how companies can find the right non-profit to partner with and make the most of the relationship.

Some of Dawn’s VlogViews:

“Charities are thrilled to get the call that a corporation is interested in them. We take them through a process, not unlike where we just took the corporation through, where we do a full external audit with them to make sure the people they reach and work with would be a good fit for this corporation. Are they financially sound? Do they have a strong board of directors? And really looking at assets that they can give the corporation in return for this partnership.”

“We tend to get pretty excited when we see non-profits in that [social media] space. Because we know that there resources are typically focused on the program service that they’re offering or the research that they’re funding. So it is an extra step for them to be at the forefront, out in social media. The ones we’ve seen that use it and use it well, really understand their audience and they know where they are and how to reach them.”

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Posted in marketing, Public Relations | No Comments »

Scott Krugman, National Retail Federation

Friday, March 13th, 2009

Scott Krugman, VP of Communications for the National Retail Federation, discusses how you handle communications when the news is bad and how to use social media to get your message across.

Some of Scott’s VlogViews:

“I think a lot of people get intimidated by new media because they haven’t played with the space yet. And I think the important thing to understand is you have to know when you need to be proactive…I think when you’re proactive in your own initiatives it’s going to help you respond in a crisis.”

“You need to treat bloggers, at least the legitimate ones, much like we do the mainstream media. It’s ok to engage. It’s ok to pitch. It’s ok to have the dialogue. And I think once you’ve established that relationship, your message is going to come through.”

“The good news about the blogosphere is that it’s two way communication and because of that you’re going to have plenty of opportunities to get your message out to that space as well…..There is one side of the group that may be out to get you, the good news is, there is another side that’s right out there to defend you.”

PR News’ Next Practices Conference Series:

Howard Bragman

Howard Bragman

Adam Brickley

Adam Brickley

Stephanie Anderson

Stephanie Anderson

Jeff Mascott

Jeff Mascott

Kerry Zobor

Kerry Zobor

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Posted in Blogs, Communications, marketing | No Comments »

Tom Beeby, Beeby Clark + Meyler

Tuesday, February 24th, 2009

Tom Beeby, Executive Creative Director for Beeby Clark + Meyler, discusses the trials and tribulations of digital advertising and what it means in the current economic climate. Recorded at the Business Development Institute’s Web Video Leadership Forum on February 24th, 2009.

Some of Tom’s VlogViews:

“The obvious glaring mistake for online video advertising is to create a one hundred percent passive experience, where consumers are just asked to sit there and consume a brand message passively and we hope that they spend a lot of time with the brand and walk away with their perception of the brand shifted.”

“It’s not to say that the web is the end all be all of all your marketing activities but it should act as a hub where all the different media channels point to it.”

“As you look at some of the big brands and the decisions they’re making with regards to kind of fine tuning their mix of media spending,  more and more often they’re looking to TV to cut budgets and to amp up spending in areas that are more accountable, such as digital advertising where every dollar can be looked at, and statistically observed for effectiveness and fine tuned to increase effectiveness.”

Search Terms: Tom Beeby, Beeby Clark + Meyler, marketing, advertising, web video, BDI, Business Development Institute, social meida, pharma

Posted in Advertising, Healthcare, marketing, Online Video, Web Video | No Comments »

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