Archive for the ‘Media Companies’ Category

D S Simon Welcomes Bailey Wild as the Firm’s New Producer/Digital Project Manager

Tuesday, March 11th, 2014

TO LINK TO POST: http://bit.ly/1kfslfc

Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager.  Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.

 


Bailey’s VlogViews:

“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”

“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “

“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”

Suggested Links:

Connect with Bailey on Twitter: http://bit.ly/N48V0A

Learn More About D S Simon: www.dssimon.com

 

Jed Williams, VP at BIA/Kelsey on the Importance of Mobile Technology and his Upcoming Panel at the Convergence and Communications Conference

Monday, March 10th, 2014

TO LINK TO POST: http://bit.ly/OeEVjz

Jed Williams, Vice President, Consulting and Senior Analyst at BIA/Kelsey speaks with D S Simon’s Executive Producer, Jamie Claudio, about his upcoming panel, “Moving to Mobile,” that will be at the Capitol Communicator’s Convergence and Communications Conference on Friday, March 28th in Arlington, VA.  Jed discusses how mobile technology is becoming increasingly important in the public relations and digital marketing fields and how companies and firms can benefit from focusing on the mobile medium.


 

Jed’s VlogViews:

“Whatever field we’re in, in this case public relations/digital marketing, we have to think about how to reach that new consumer, or that consumer and the new way they consume information, make business decisions, connect, and communicate with each other. That means we have to think from a professional standpoint, from a mobile-first mindset, no matter what we’re doing if we’re trying to reach that customer.”

 “What ‘mobile-first’ really means is whatever you’re building, whatever product, service, or offering you’re building, you have to think about mobile platforms and mobile technology first and foremost. … That’s probably where [consumers] are going to find you increasingly, it’s how they’re going to engage with you continuously, and ultimately how they may actually make a decision about your business or your brand.”

“… Attacking this big mobile idea and this explosive growth in mobile from a PR perspective is a unique angle and I think we’ll all learn a lot by having these experts on stage, sharing ideas and best practices.”

Suggested Links:

Connect with Jed on Twitter: https://twitter.com/williamsjed

More about BIA/Kelsey: http://www.bia.com/

More about Capitol Communicators:http://www.capitolcommunicator.com/

To register for the Convergence in Communications Conference:  http://3cconference.com/

 

Rich Moussa Joins D S Simon Productions as Director of Digital Strategy & Services

Monday, March 10th, 2014

TO LINK TO POST: http://bit.ly/1dJ0eU0

Doug Simon, President and CEO of D S Simon Productions, sat down with Rich Moussa, the firm’s new Director of Digital Strategy & Services.  Rich, an industry veteran, has vast experience in digital development.  He tells us how he plans to apply his skills and knowledge to help the strategic video communications firm expand its digital communications.


 

Rich’s VlogViews:

“I’ve found, over time, that stations, producers, shows, people that need content don’t necessarily want to receive it in the traditional way. Being online, we have the ability to transfer files and send HD video almost instantly. So by encapsulating all this information and providing it to them directly at their desks, they’re more likely to use it.”

“Because of our media team, we were able to compile a list of affiliates of 30,000 users. Now that crosses TV, radio, sites, blogs, and being online we have the ability to send this information out instantly. And when we send it out, we can see when a person actually downloads this. We can have the media team follow up with them, and see if it was used, how often it was used.”

“A digital media module is an embeddable content module, if you will, that houses any of your assets—video, audio, your releases, your alerts, your pitch pages, images. We can put everything in there, and we give this component to the stations or whoever would take it, and they can actually embed it in its entirety on their websites. Then, from there, other viewers can take it and put it on their blogs and their sites. So, your reach is limitless.”

Suggested Links:

Connect with Rich on LinkedIn: http://linkd.in/1gfpjDj

Learn More About D S Simon Productions: www.dssimon.com

Liz LaBrasca Joins D S Simon Productions as Senior Director Client Services, Midwest Region

Monday, March 3rd, 2014

TO LINK TO POST: http://bit.ly/OUda0z 

Doug Simon, President and CEO of D S Simon Productions, spoke with Liz LaBrasca who recently accepted the position of Senior Director Client Services, Midwest Region, for the strategic video communications firm. Liz, who brings more than 25 years’ experience in marketing communications, has worked with clients in consumer goods, associations and not-for-profit organizations as well as healthcare and others.


Liz’s VlogViews:

“What I’ll do when I start talking with a client about a project is start from day one discussing what their goals are, what strategy they feel is going to be best for this and of course, I am going to guide them and let them know what exactly we have to offer.”

“While we are packaging it with digital distribution, because radio has a great listenership, it’s not going anywhere; it’s low-cost, it’s a great way to get your message out without putting a huge investment on it.”

“That’s why I really, really am happy to be here at D S Simon because we have so much to offer, and are very forward-thinking, and able to offer clients things that not everybody can, and that we are moving forward and changing with the way the industry has changed.”

Suggested Links:

Connect with Liz on LinkedIn: http://linkd.in/1luYaDD

Learn More About D S Simon Productions: www.dssimon.com 

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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