Archive for the ‘Media Companies’ Category

Brian Cohen’s Advice to Young Entrepreneurs: You Want Smart Money, Not Dumb Money

Wednesday, May 14th, 2014


Are you interested in becoming an entrepreneur? Brian Cohen, Chairman of New York Angels, in conversation with Doug Simon, D S Simon, shares how he and the Angels help their up-and-coming entrepreneurs with “smart money” and how tough love is much more effective than unlimited appeasing.

Brian’s VlogViews:

“The first thing you need to know as an entrepreneur is that it’s a contact relationship. You need to reach out to the angels. You need to find the ones that could embrace both you and your ideas.  Somebody who’s going to be there with you, supporting and hugging you when you need to be hugged, and not just giving you money; but giving you smart, caring money.”

“Money is now becoming a lesser important value. The ability to make contacts or relationships happen in their respective marketplaces is much more important. That’s the biggest role for an angel, not just the money.”

“At a Columbia presentation I gave a couple of months ago, I asked 300 of the brightest students there ‘Are we being too nice to you?’ Silence in the room. Everybody came back and say ‘Yes, and we resent it. We want to know what you really think. Don’t be that nice to us.’”

Suggested Links:

Purchase Brian Cohen’s book “What Every Angel Investor Wants You to Know”

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Learn More about New York Angels

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Huffington Post Editor, Arin Greenwood, on Cats Running for Office (Not an April Fools Joke) and How to Best Pitch Your Story to HuffPo

Tuesday, April 1st, 2014


Huffington Post editor, Arin Greenwood, speaks with D S Simon President & CEO, Doug Simon, at the Capitol Communicator’s Convergence in Communication Conference, giving her tips on how PR professionals can best approach the media with a story.  She also has a great anecdote about a cat running for the U.S Senate.

Arin’s VlogViews:

“I’m open to a variety of sorts of pitches. I like getting emails from people who know my work, and come across stories, people, cats, topics that they think I might be interested in.”

“I don’t mind being approached on Facebook; you can call if you have to, but I prefer not hearing from people on the phone. I prefer email or Facebook.”

“Facebook is a fantastic tool. When I’m looking to see if this is something that I’m interested in writing about, I’ll look on Facebook and see what sort of presences there are. Is this something that people are interested in? Are there photos that could go along with this that’ll make it more interesting and engaging for our readers?”

Suggested Links:

Check out Arin’s Articles

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For More on D S Simon

For the Transcript of Arin’s Interview Email

How to Bolster New Business Pitches Using Market Research

Thursday, March 27th, 2014


Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.

Jonathan’s VlogViews:

“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”

“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”

“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”

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Inside the Web Video Panel at the 2014 Convergence in Communication Conference

Wednesday, March 26th, 2014


Jennifer Nycz-Conner
, Managing Editor of the Washington Business Journal speaks with Doug Simon about their upcoming panel “Growing Options and Uses for Video on the Web,” that will also feature speakers Keith Jodoin, CEO of Sapling Pictures and John Sherman, CEO of StoryFarm, which will be taking place at the Capital Communicator’s Convergence in Communication Conference March 28th in Arlington, VA.

Jennifer’s VlogViews:

“Because video is one of those strange animals, that people who have been in the communications industry for a long time know that for years, it was so cost-prohibitive and expensive, and kind of a complicated, technological thing to do. Now it’s changed completely.”

“So there are all kinds of new uses that communicators from all backgrounds and all different sized agencies, companies, internal groups can be using.”

 “How many times have we all been in a meeting where a client goes ‘But we’d really like to buy a viral video—how do we do that?’ It’s just not something that you can order up off the shelves. So, talking about how you can manage expectations, but also lay out a strategic plan on how you’re going to get that video out there once you spend the time and effort to make it.”

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News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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