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Winner, National Association of Medical Communicators Health Communications Achievement Award. Sanjay Gupta discusses the important role of Medical Communicators, how to get your story on CNN and the role of the U.S. Surgeon General.

“What we do as doctors, we communicate. More than anything else. We are communicating one on one with patients. But we are also communicating to the masses through the various media. That’s the role of the Surgeon General and the cabinet secretaries. If you can’t get that message through no matter how good it is, it is going to fall flat. So I think that the fact that a person who does television as well as being a doctor would be considered for this position shows the emphasis and consideration for this sort of work, which I think is terrific.”

“The people who are doing it [medical reporting] have to do their homework with great diligence, more so I think than any other scope. But also I think we need to make it engaging as possible to actually send a message that people remember. People tend to change their lives based on the content that they hear and you want to make sure you’re changing those lives, big or small, in a very meaningful positive way.”

“I think the politics and the medicine are going to be increasingly blurry with health care reform and out of that is going to come a lot of tangential stories which people may not be aware of…and out of that your going to get stems cells, health IT, regional improvements in public health infrastructure, you’re going to look at bio terrorism in ways that we’ve never seen before. Your going to look at the overall cost effectiveness of our health care system, tort reform, things that I think are good predictors of our health care of system overall.”

AMA Communications Conference Series:

Allan Hamilton

Laura Jana

Frank Papay

Maria Simbra

Kevin Soden