“In terms of the media becoming more corporate, that’s a trend that has been happening for 15 years, if not more. I think a lot of those media entities are now forcing media professionals to figure out how to have their hand in different areas.”
“Transparency is always significant in media. But I don’t think that’s the panacea. I think that the truth is there are not that many close calls with regard to conflict that people want to create, but conflicts make for good media stories.”
“Accept that you don’t know a lot. I think it’s so important to say, ‘look there is a changing media landscape out there and it’s changing every month’ and you have to accept that fact that you don’t know everything and once you accept that and you say, ‘you know what? I need to keep learning. I need to keep accessing the people that do know this’, you’ve taken a giant step forward.”
“The politicalization and trivialization of news, which is apart from the corporatization of news, had led to a summer, the summer of 2001, just before 9/11, of a kind of go along to get along attitude. The public is more interested in some sensational murder case or the latest celebrity scandal…If the press, myself included, had been doing its job, what the government knew, what the government had been telling our military people, would have raised people’s awareness…It’s a point to ponder when you think about what has happened to the news.”
“I want to make it clear that I’m not anti business. I have worked all my life in for profit news, but [corporatization of news] is a serious problem, partly because it has become a far too cozy relationship between powerful media interests, these big conglomerates and big government…And this does affect the way news is covered and the news people read, hear and see…And you say ‘why should I care about it?’ It does exert a great deal of control over the news you get.”
“If you can’t get [HD Net's Dan Rather Reports] on your cable system, go to satellite!”
Winner, National Association of Medical Communicators Health Communications Achievement Award. Sanjay Gupta discusses the important role of Medical Communicators, how to get your story on CNN and the role of the U.S. Surgeon General.
“What we do as doctors, we communicate. More than anything else. We are communicating one on one with patients. But we are also communicating to the masses through the various media. That’s the role of the Surgeon General and the cabinet secretaries. If you can’t get that message through no matter how good it is, it is going to fall flat. So I think that the fact that a person who does television as well as being a doctor would be considered for this position shows the emphasis and consideration for this sort of work, which I think is terrific.”
“The people who are doing it [medical reporting] have to do their homework with great diligence, more so I think than any other scope. But also I think we need to make it engaging as possible to actually send a message that people remember. People tend to change their lives based on the content that they hear and you want to make sure you’re changing those lives, big or small, in a very meaningful positive way.”
“I think the politics and the medicine are going to be increasingly blurry with health care reform and out of that is going to come a lot of tangential stories which people may not be aware of…and out of that your going to get stems cells, health IT, regional improvements in public health infrastructure, you’re going to look at bio terrorism in ways that we’ve never seen before. Your going to look at the overall cost effectiveness of our health care system, tort reform, things that I think are good predictors of our health care of system overall.”
Patrick Dempsey doesn’t make a medical move on Grey’s Anatomy without the advice of the real life McDreamy, Dr. Allan Hamilton.
“Almost all the patients I end up using [as characters in Grey's]…are based on real patients or a group of real experiences with patients.”
“Brand integration is enormous…I’ve actually seen more modern prototypes coming out in Grey’s than I did on the floor of the actual convention.”
“The pictures of doctors as a whole human being or flawed human beings has really progressed…and you sort of have this feeling that in a way it’s an image of medicine, it’s the brilliance of medicine that’s sort of pushed to the point of breakdown and that is to some extent a reflection of what’s happening in medicine today.”
“We had one episode where an equipment malfunction was part of the plot…so we had to be very careful about what the equipment is and how it can relate. In general, there’s an emphasis on [wanting to include] the state of the art, and we get great cooperation from manufacturers about placement.”