Archive for the ‘Media Companies’ Category

Dr. Maria Simbra, KDKA Pittsburgh

Tuesday, April 7th, 2009

Dr. Maria Simbra, Medical Producer for KDKA in Pittsburgh, discusses online news coverage and how medical news is changing.

Some of Maria’s VlogViews:

“Some things don’t change. [When communicating medical stories] you always want to keep it simple, keep it very easy to understand for the viewer. The biggest thing that has changed, though, is how much is going on the Web now. Every story I do for the Evening News now automatically gets transferred to the Web.”

“It’s actually easier for [people I cover] to watch [their story on the Web] because they’re often still working at the time the evening news airs…They get the chance to watch it later in the evening after they get home…And they will often pass it on to other people they know to show what they did.”

“I’m at least required to do one [story] a day, but sometimes two or three depending on the needs of the newscast. It’s a high-pressure time frame.”

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Kevin Soden, MD, Host of Healthline, Retirement Living TV

Tuesday, April 7th, 2009

To link to post: http://bit.ly/ZQHZx

Kevin Soden discusses the challenges of medical communication to the fifty and over demographic.

Some of Kevin’s VlogViews:

“People still want information in a way that is easily understandable and we try and pitch to different audiences to a great extent. I think our audience is hungry for this sort of information and we gets lots of feedback and lots of mail…we’re obviously reaching the market in a lot of ways.”

“We don’t do the MTV/VH1 approach…energetic, frenetic. We like to delve into a subject with some depth like a Jim Lehrer kind of thing, and say, “look help us explain this, what are the common questions, how does it relate to me and people come away with a much a much better understanding.”

Retirement Living TV
Health Line

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Cat Schwartz, The Hi Tech Mommy

Thursday, March 19th, 2009

Cat Schwartz, regular guest on The Today Show and Weekend Today, and blogger at hitechmommy.com, discusses the types of stories she is looking to cover.

Some of Cat’s VlogViews:

“The Today Show right now is of course focused on budget friendly ideas…How to buy essential electronics, so even though the economy is bad, we still need to buy tools to help us through the workweek. So, what you need to know in tech, needs versus wants, size of space, budget, things like that.”

“It’s better if you can get a hold of something that’s unique or that something that everybody needs that’s at a cheaper price, and then do the work. Research, do the effort. It’s worth it.”

“If you want me to post on my website or on a blog, do the write up as if it were in my voice. So, think what I will think is cool, write it up as if I’m speaking, so if I like the product, I will post it.”

Check out Cat on Twitter!

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Posted in marketing, Media Companies, Public Relations | 1 Comment »

Thea Trachtenberg, Good Morning America

Thursday, February 12th, 2009

To link to post: http://bit.ly/1bfxTR

Thea gives tips on how PR professionals should approach Good Morning America with medical stories. Recorded at Publicity Club of New York’s Health Luncheon.

“I get a lot of pitches about a new drug or a new device or a new test that doesn’t tell me how I’m going to sell that to the audience…You really have to tell me the story of it. How many people is this going to help? Is this going to save lives? How many lives is it going to save? The story part of a medical story is equally if not more important than the medical part.”

“We’re always looking for that great smaller, character driven medical piece that sort of comes out of nowhere and reaches your heart. Those are great Good Morning America stories.”

Good Morning America 

Publicity Club of New York

Search Terms: Good Morning America, PCNY, Publicity Club of New York’s Health Luncheon, Thea Trachtenberg, medical stories

Posted in Healthcare, Media Companies, Public Relations | 8 Comments »

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