Archive for the ‘Online Video’ Category

Mayo Clinic’s Linda Donlin and Warren Harmon, Mayo Clinic Making Your Brand Word of Mouth

Monday, April 19th, 2010

To Link To Post: http://bit.ly/cFeOVe

Douglas Simon, CEO & President of D S Simon Productions vlogs with Linda Donlin and Warren Harmon from the Mayo Clinic at the PRSA Health Academy Conference in Chicago.


About this post:

Warren and Linda of the Mayo Clinic hosted the Pre-Conference Seminar at the PRSA Health Academy Conference. Here is an overview of the event.

Some of Linda’s VlogViews:

“We’re able to measure how many people are communicating with us and how many people are coming to the Mayo Clinic.”

Some of Warren’s VlogViews:

“It’s really about telling the right stories, getting good writing together with the right producers.”

“It’s all about engagement. If we can introduce technically to get over audience to feedback… then we can become more influential with our message delivery.”
health, healthcare, social media, pharma, online video, PRSA Health Academy Conference, Linda Donlin, Warren Harmon Mayo Clinic

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt

Man Finds Bypass Alternative via Online Video

Monday, April 19th, 2010

To Link To Post: http://bit.ly/9bDXwT

Douglas Simon, President & CEO of D S Simon Productions vlogs with Ellen Beth Levitt, the Director of Public Affairs & Media Relations at the University of Maryland Medical Center in Baltimore at the PRSA Health Academy Conference in Chicago.


Some of Ellen Beth’s VlogViews:

Ellen Beth told Doug about how a man from Buffalo, N.Y. found an alternative to traditional heart bypass surgery by searching on the Internet. He discovered Ellen Beth’s video podcast with a surgeon who performs minimally invasive heart bypass surgery using a robot. The man decided that was what he needed and he booked a flight to Baltimore.

“With a Google search, he found our video with our heart surgeon who was doing minimally invasive heart bypass surgery using The DaVinci surgical robot. The interview showed him that there was another option to have bypass surgery with a much faster recovery compared to traditional heart bypass.”

“About the same time he was watching this interview, an email from Southwest Airlines popped up on his computer that advertised special $49 flights from Buffalo to Baltimore. He thought this was a sign–and he decided to book a flight.”

Here is the follow up video Ellen Beth’s colleagues at the University of Maryland Medical Center made with this patient, Ronald Bress, telling his story: http://www.umm.edu/videos/heart/pss_bress.htm.

UMM’s hospital Web site: www.umm.edu
UMM’s YouTube site: http://www.youtube.com/user/ummcvideos
UMM’shospital Blog site: http://medcenterblog.org/
UMM’s twitter site: http://twitter.com/ummc
UMM’s Facebook site: www.umm.edu/fb

PRSA Health Academy Conference Series:

Dr. Peter Salgo

Dr. Peter Salgo

Leigh Fazzina

Leigh Fazzina

Linda Donlin & Warren Harmon

Linda Donlin & Warren Harmon

Ellen Beth Levitt

Ellen Beth Levitt

Marketers Moronic Love Affair with the 18-49 Demo

Thursday, March 4th, 2010

To Link To Post: http://bit.ly/afg1H0

How my family appears to marketers:



Doug’s VlogViews:

“My wife’s birthday makes us invisible to marketers.”

“How dumb are marketers to be focusing on the same 18 – 49 demo that was in vogue 25 years ago”

“The new demographic should be 25 – 57.”

To see entire article on Bulldog Reporter’s website click http://bit.ly/bZZFoP.

Holiday Video Greeting and Donation From D S Simon Productions

Tuesday, December 22nd, 2009

To link to post: http://bit.ly/6nc75e

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.

About Hebrew Union College Soup Kitchen and Clothing Closet

Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.


Check out last year’s holiday card!