To link to post: http://bit.ly/VCP2d
Rick Wion, Vice President of Interactive Media at GolinHarris worked with McNeil Pharmaceuticals to develop their two ADHD Social Media sites: ADHDMoms and ADHDAllies. He talked about how to work within the regulatory environment at the BDI Social Communications Healthcare Conference.
“We setup a triage process for setting up comment approvals. When a comment goes in, a notification goes out via email to wait to be reviewed and then it goes through the AE [adverse even] reporting procedure. The AE team looks at it to see if it is an AE? If not then it goes to legal and regulatory for review and finally to the person who is in charge of AE’s page who flips a button to turn it live.”
Eric Obenzinger, Setting PR for Google
To link to post: http://bit.ly/W1uMI
Eric Obenzinger, an Associate for Global Communications & Public Affairs at Google, discusses the general rules for getting a high ranking on a Google search. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters, Eric discusses his challenges setting PR for Google.
Some of Eric’s Vlog Views:
“Whatever the venue, have content that is discoverable and interesting and the people will want to read, and therefore will link to…Google will favor pages that other people are actually interested in and the main signal, among others, is whether people are linking to your page.”
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Tags: Communications, Eric Obenzinger, Google, Healthcare
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