To link to post: http://bit.ly/W1uMI
Eric Obenzinger, an Associate for Global Communications & Public Affairs at Google, discusses the general rules for getting a high ranking on a Google search. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters, Eric discusses his challenges setting PR for Google.
Some of Eric’s Vlog Views:
“Whatever the venue, have content that is discoverable and interesting and the people will want to read, and therefore will link to…Google will favor pages that other people are actually interested in and the main signal, among others, is whether people are linking to your page.”
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Marketers Moronic Love Affair with the 18-49 Demo
To Link To Post: http://bit.ly/afg1H0
How my family appears to marketers:
Doug’s VlogViews:
“My wife’s birthday makes us invisible to marketers.”
“How dumb are marketers to be focusing on the same 18 – 49 demo that was in vogue 25 years ago”
“The new demographic should be 25 – 57.”
Tags: 18-49 Demographic, Diane Simon, Doug Simon, marketing
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