As a college student, Adam Brickley started the Draft Sarah Palin for Vice President movement in 2007. Perhaps he should have started the “Elect Sarah Palin for Vice President” movement. Adam discusses the initiative that took the political system by storm.
“The media didn’t do a great job as far as I’m concerned. I mean, we had our share of fun at the expense of Katie Couric and Charile Gibson but I’ve been on TV criticizing the McCain campaign’s handling of her, they brought in a lot of old Bush staffers for that job. If you know anything about campaign management, the Rove school is very much about tight message control, which doesn’t work if you have a candidate like Sarah Palin, who is used to going off the record and talking to media a lot, and off the cuff is really where her bread and butter is.”
Jeff Mascott, Managing Partner, Adfero Group and blogger at K Street Café, discusses grassroots organizing in the political arena.
Some of Jeff’s VlogViews:
“As the internet has moved to what’s referred to as 1.0 and 2.0, it’s actually allowed grassroots organizing online to be much more effective. Grassroots organizing online took more of an advertising model, more of a one to many communications effort, and so it was somewhat limited. But now what we have learned with the Obama campaign and what we have seen on a number of various successful efforts is if you take the tried and true old fashioned principals of actually engaging in a community, building a relationship, getting people involved and actually determining what the direction of the effort should be, before you actually start communication with them, then you are much more successful.”
“And so web 2.0, with the technology allowing for a much more conversational approach to things and it being a much more social medium, allows a much more sophisticated and really ultimately better approach to grassroots organizing.”
Kerry Zobor, VP of Communications for the World Wildlife Fund, discusses “Earth hour,” a global initiative to show concern over climate change that will occur on March 28th, 2009.
Some of Kerry’s VlogViews:
“This is a real visual message to our leadership this year that we’re serious about climate change and people are concerned about it. We’re particularly interested in a powerful message being sent this year, because we do have a new administration which we hope will take serious action on climate change and we’re also looking to our world leaders to the UN treaty meeting in December that world wide we need a new climate change treaty.”
“We’re getting a lot of pick up on facebook and twitter, a lot of activity on myspace. We have a very compelling short video that’s on youtube that anybody can access. And we have a website, earthhourus.org and there are a lot of materials….whoever the participant, we have something for you.”
“The word is spreading. It’s becoming a movement.”
“Earth Hour” is on March 28th, 8:30-9:30 local time.
“Behind-the-scenes” at the 2009 Green Inaugural Ball: One of the most anticipated inauguration events.
The celebrity packed 2009 Green Inaugural Ball, chaired by Al Gore showcased the “big green tent” -“ a broad movement by more than 75 environmental, conservation, labor, civil justice, youth, and business groups celebrating the new green economy.
I was able to attend as my firm produced and distributed three media B-Roll feeds of the evening’s events and created and syndicated the web video content.
Denise Bode of the American Wind Energy Association, Rhone Resch of the Solar Energy Industries Association, Carl Pope of the Sierra Club, Larry Schweiger of the National Wildlife Federation were among the environmental leaders I spoke to. What struck me is there is “green” in green. For perhaps the first time the need to create jobs, business objectives and protecting the environment are in sync.
On the celebrity side will.i.am., John Legend, Blair Underwood, Lisa Ling, Michael Franti and Paul Reiser were especially cooperative and thoughtful–though Paul attempted to take responsibility for the rise of the environmental movement (watch video). I think he was kidding.
I was surprised that Al Gore wasn’t available to media even though he was the honorary chair. While Tipper was warm and engaging, Al didn’t seem to be in a festive mood with the exception of a brief handshake for my on site video editor.
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