Social media lessons from the social media strategies used by Barack Obama by selecting Joe Biden and John McCain by selecting Sarah Palin.
Search Terms: Barack Obama, social media, Joe Biden, John McCain, Sarah Palin, vice presidential picks
Archive for the ‘Politics’ Category
Susan Winckler, FDA
Friday, July 18th, 2008
Help wanted at the FDA. Susan Winckler, Chief of Staff at the FDA, talks about the 1,300 job openings at the FDA and how they are combating the drop in public trust, in part thought a weekly blog by FDA commissioner, Andrew von Eschenbach. Recorded at the exl Pharma communications conference.
Some of Susan’s VlogViews:
“We can communicate so much more quickly and we have so much more data at our disposal. Communication and science has led us to know more things and I think that when things are not handled well, it can inspire people to think that things aren’t working correctly when really the power to identify an outbreak or identify a problem with a drug shows the success of the industry and not a failure.”
“We are hiring about 1,300 folks and some of them are in the communications realm. We need to get better at risk communications and just get better at informing the public what it is we do. In order to be successful, we have to communicate well.”
Check out Andy’s Take, the official blog of the FDA commissioner, Andrew von Eschenbach
Search Terms: Susan Winckler, FDA, job openings, public health
exlPharma Communications Conference Series:
Michael Rinaldo Scott Hensley
Lisa Bodell
What’s So Wrong With the Permanent Presidential Campaign?
“There is a threat out there that is designed to move public relations away from the C suite and give us less influence and it’s the controversy over the ‘permanent campaign.’”
“PR has made great strides in getting a seat at the table when we’re about influencing policy, influencing programs so we then have positive information and news to communicate to key publics.”
“PR as a community has sort of been standing by while this argument against the permanent campaign goes on.”
Search Terms: 2008 Presidential election, George W. Bush, Permanent Campaign, John McCain, Public Relations
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