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Stan Phelps, Counselors Academy Keynote Speaker and author of What’s Your Purple, Goldfish, speaks with Doug Simon, D S Simon, about how companies can differentiate themselves from the competition and how providing high-value and low-maintenance products or services leads to a successful business.
“That’s the idea with doing the little things, is that you want to be able to drive not only differentiation, but do things that drive retention for your customers, as well as give them reasons to talk about your product or service.”
“It comes to one word, ‘more.’ There’s no such thing as meeting the expectations of your customer. You either exceed them, or you fall short. So given the choice of either exceeding or falling short, this is the choice: Do more.”
“The goal is to be seen as high-value and low-maintenance.”