Archive for the ‘PR Tips and Tools’ Category

Steve Momorella from TEKGroup –Tips for Improving Your Company’s Social Media Outreach

Thursday, July 29th, 2010

To link to post: http://bit.ly/dj2bSO

Douglas Simon President & CEO of D S Simon Productions had a conversation with Steve Momorella about TEKGroup International’s findings from their Social Media News Survey and how a company can enhance their outreach with social media tools. Steve was present at the Bulldog Media Relations Summit in NYC on June 28th.


Some of Steve VlogViews:
“75% of the people that we interviewed said after they learn of a story on a social media news outlet, they then go to the corporate website or online news room.”

“We found that most organizations should have an online newsroom, if not for the kind of the traditional use, which is to access the media its really to have a central headquarters of all your information.”

“People make the mistake of they write a great story, they put out a press release and they sit back and wait for people to come and they’re not aggressive in pushing their message out. That’s one of the biggest mistakes is you have a great story but no one knows about it.”

D Simon Productions partnered with Bulldog Media Relations Summit, which was held June 28 and 29th in NYC.

Former Senior Edelman Executive Lauren Dewhirst Joins D S Simon productions

Monday, July 19th, 2010

To Post: http://bit.ly/a3Pl1r

Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.


Some of Lauren’s VlogViews:

“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”

“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”

Le Bron’s PR Disaster–Sponsors Beware

Friday, July 9th, 2010

To Link to Post: http://bit.ly/d8rSCY

Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.


Some of Doug’s Vlogviews

He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”

“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”

How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”

The Worst PR Move in sports History

Letter from Cavaliers Majority Owner Dan Gilbert

Tina Brown, Founder of The Daily Beast on Obama’s PR Problems

Monday, June 28th, 2010

To Link to Post: http://bit.ly/aczIPq

Douglas Simon President & CEO of D S Simon Productions had a conversation with Tina Brown, Founder of The Daily Beast about the site, the mistakes of newspaper conglomerates, how PR needs to adjust to the changing media consumption and offers advice to the Obama PR team to raise his approval rating. The interview was conducted at the Bulldog Media Relations Summit.



Some of Tina’s VlogViews:

“One of his problems has been that he is over promoted as the face of his own administration. There has been a lack of other faces that can take the heat.”

“Say what you will about personalities around George Bush but Rumsfeld was a ubiquities presence. Cheney, all these guys, they were out there for the President…”

“The other people in the (Obama) cabinet, except for Hilary just haven’t made an imprint on the media for him particularly on energy policy. On The Beast, I’ve just advocated Arnold Schwarzenegger should be his energy guy”

Click here for the Full Interview

Other Links:
http://www.thedailybeast.com/
http://www.twitter.com/thetinabeast