Archive for the ‘PR Tips and Tools’ Category

Stan Phelps, PRSA Counselors Academy Keynote Speaker, on Differentiating Your Business from the Competition

Wednesday, May 14th, 2014

TO LINK TO POST: bit.ly/1goix4K

Stan Phelps, Counselors Academy Keynote Speaker and author of What’s Your Purple, Goldfish, speaks with Doug Simon, D S Simon, about how companies can differentiate themselves from the competition and how providing high-value and low-maintenance products or services leads to a successful business.



Stan’s VlogViews:

“That’s the idea with doing the little things, is that you want to be able to drive not only differentiation, but do things that drive retention for your customers, as well as give them reasons to talk about your product or service.”

“It comes to one word, ‘more.’ There’s no such thing as meeting the expectations of your customer. You either exceed them, or you fall short. So given the choice of either exceeding or falling short, this is the choice: Do more.”

“The goal is to be seen as high-value and low-maintenance.”

Suggested Links:

To Purchase What’s Your Purple, Goldfish?

Learn more about 9 Inch Marketing

Connect with Stan on Twitter

Connect with Doug Simon on Twitter

For More Information on the 2014 Counselors Academy Conference

How to Bolster New Business Pitches Using Market Research

Thursday, March 27th, 2014

TO LINK TO POST: http://bit.ly/1hf6xQH

Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.


Jonathan’s VlogViews:

“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”

“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”

“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”

Suggested Links:

Follow Doug Simon on Twitter: http://bit.ly/1ebP9uZ

Follow D S Simon on Twitter: http://bit.ly/1iEsNmO

Connect with Jonathan Pirc on Twitter: http://bit.ly/1dwspHR

For More Information on Lab42: http://lab42.com/

 

Sarah Katz Promoted to VP, Business Development at D S Simon Productions

Tuesday, March 4th, 2014

TO LINK TO POST: http://bit.ly/1jODjrM

Doug Simon, President and CEO of D S Simon Productions speaks with Sarah Katz about her recent promotion to VP, Business Development.  Sarah has been with the strategic video communications firm since 2007.  Today she manages the growing sales team, helping develop and promote new service offerings and advising clients on campaigns and strategy.


Sarah’s VlogViews:

 “I’m really a facilitator between the different members of the sales team and our senior-level staffers to give them counsel on when to bring in different members for PRketing conversations, and offering more guidance as to what we can offer their clients, and how to get the support they need.”

 “We’ve added a lot of new faces to the team—some industry veterans and some young people, as well. And it’s giving us a fresh perspective on what other services we can offer, as well as expanding our digital offerings.”

“In this transmedia environment, do clients want to be reaching out to traditional television reporters? Do they want to be online? If they are online, where do they want to be? Are we producing a completed video and pitching that? Are we pitching web interviews? There are so many different distributions outlets now. The key is identifying where consumers that they want to reach are, and counseling them on how to reach them.”

Suggested Links:

Connect with Sarah on LinkedIn: linkd.in/1q0zHXz

Learn More About D S Simon Productions: www.dssimon.com

 

 

Liz LaBrasca Joins D S Simon Productions as Senior Director Client Services, Midwest Region

Monday, March 3rd, 2014

TO LINK TO POST: http://bit.ly/OUda0z 

Doug Simon, President and CEO of D S Simon Productions, spoke with Liz LaBrasca who recently accepted the position of Senior Director Client Services, Midwest Region, for the strategic video communications firm. Liz, who brings more than 25 years’ experience in marketing communications, has worked with clients in consumer goods, associations and not-for-profit organizations as well as healthcare and others.


Liz’s VlogViews:

“What I’ll do when I start talking with a client about a project is start from day one discussing what their goals are, what strategy they feel is going to be best for this and of course, I am going to guide them and let them know what exactly we have to offer.”

“While we are packaging it with digital distribution, because radio has a great listenership, it’s not going anywhere; it’s low-cost, it’s a great way to get your message out without putting a huge investment on it.”

“That’s why I really, really am happy to be here at D S Simon because we have so much to offer, and are very forward-thinking, and able to offer clients things that not everybody can, and that we are moving forward and changing with the way the industry has changed.”

Suggested Links:

Connect with Liz on LinkedIn: http://linkd.in/1luYaDD

Learn More About D S Simon Productions: www.dssimon.com 

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

more >

My Twitter Feed