Archive for the ‘Public Relations’ Category

Jack Nadel on How You Can Survive and Thrive in Business

Monday, April 7th, 2014


Are you looking to break into business but not quite sure where or how to start? Jack Nadel, global leader in specialty advertising and marketing and founder of 12 different companies, speaks with Doug Simon, D S Simon President & CEO, about his new book and video set, The Evolution of an Entrepreneur, Featuring 50 of My Best Tips for Surviving and Thriving in Business, and how you can use his experiences and turn it into dollar signs for yourself.  This guy knows what he’s talking about!  


Jack’s VlogViews:

“You can’t solve today’s problems with yesterday’s answers. You have to be motivated to do it. There are a lot of people who don’t have the feeling that they could do it—go into a strange business. But… it ain’t that tough! I started with a high school diploma, and I’ve done business around the world. I even represented the United States at a trade mission, and everything’s worked out fine because I’ve done it. That’s what I’m trying to teach people from what I have already done. It’s not hypothesis; it’s not theory—this stuff works.”

“The odds are, if you have a good idea, someone else has had it before you. I urge people to do their research to see who’s done it, and how successful they’ve been.”

“Know exactly what it is you want to do, and how you’re going to convert that thing that you love to do, into making a profit out of it.”

“I always felt that it’s a good policy to always give a little extra. If I make certain presentations to you, and I say ‘I will do certain things, and I will produce certain results’, I want to make sure that I will exceed those expectations.”

“It all revolves around what I call “the 3 R’s”—relationships, results and rewards.”

Suggested Links:

To Purchase The Evolution of an Entrepreneur, award-winning eBook AND new streaming video, How to Succeed in Business – A Power Learning Package for only $5.99   

To Learn More about Jack Nadel

Follow Doug Simon on Twitter

Follow D S Simon on Twitter

For More Info on D S Simon

How to Bolster New Business Pitches Using Market Research

Thursday, March 27th, 2014


Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.

Jonathan’s VlogViews:

“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”

“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”

“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”

Suggested Links:

Follow Doug Simon on Twitter:

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Connect with Jonathan Pirc on Twitter:

For More Information on Lab42:


Shonali Burke on PR Measurements: Where They’ve Been, Where They Are, and Where They’re Going

Tuesday, March 25th, 2014


Shonali Burke of Shonali Burke Consulting speaks with D S Simon’s President & CEO, Doug Simon, about her upcoming panel at the Capital Communicator’s Convergence in Communication Conference that will be taking place March 28 in Arlington, VA.  Shonali’s panel will be speaking about PR measurements and research.

Shonali’s VlogViews:

 “One of the most important things we all have to do for our clients and organizations is show that we are helping the business and work towards its objectives.”

“A lot of times what happens is folks focus so much on the strategy or the tactics, but they don’t incorporate measurement. Or, they start to come up with all of the tactics without even thinking about what the strategy is going to be.”

“We hope to start a conversation about where PR measurements and research have been, where they are now, and where they’re going, especially when it comes to the setting and maintaining of standards of measurement and evaluation in public relations. That’s an area in which our industry has historically lagged a bit.”

Suggested Links:

Connect with Shonali Burke on Twitter:

For More on Shonali Burke Consulting:

Connect with Doug Simon on Twitter:

More about Capitol Communicators:

To register for the Convergence in Communications Conference:

D S Simon Welcomes Bailey Wild as the Firm’s New Producer/Digital Project Manager

Tuesday, March 11th, 2014


Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager.  Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.


Bailey’s VlogViews:

“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”

“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “

“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”

Suggested Links:

Connect with Bailey on Twitter:

Learn More About D S Simon:


News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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