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Sarah Crum of D S Simon Productions talks with Tiffany Guarnaccia, Founder of Kite Hill PR at the New York Tech PR Holiday Party about emerging trends in technology and what to look for at the Consumer Electronics Showcase (CES) in 2014.
Tiffany Guarnaccia’s Vlog Views:
“I think what’s interesting about technology is that it really forces companies to be innovative and to iterate in their own business area and that really applies to public relations so I think in 2014 and what we’ll see as we’re approaching year end is companies start to change because of the new technologies that are emerging.”
“One big trend that you’ll hear from a lot of PR people and from a lot of marketers is the trend of content marketing and how that affects public relations. So that also plays into the kinds of media that is content marketing and one big shift in content that is being produced for PR is video. You’re seeing a lot of different platforms that are starting to change and a lot of new video production.”
“The big thing this year, it’s really interesting and exciting, is we’ll see advertising week at CES for the first time and we’ll see a lot of brand marketers that are interested in the kind of content that’s produced and a lot of marketers that are looking to innovate in video.”
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