Archive for the ‘Public Relations’ Category

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

Friday, September 19th, 2014

TO LINK TO POST: bit.ly/1mkUab9

Kevin Bishop, Vice President & General Manager, IBM, spearheaded IBM’s 100th anniversary celebration in 2011. Today, his work is viewed as the premier example for how other companies can leverage an anniversary. Doug Simon, D S Simon, spoke with Bishop during The Corporate Anniversary Forum to find out from the master himself what is most important when planning an anniversary campaign.



How you can apply Kevin’s experiences to your own corporate anniversary:

1. Get back to basics. Ask yourself:

• “Why would anybody want to work for me?”
• “Why would anybody want to buy my product or service?”
• “Why would any community welcome us there?”

2. Take those questions and look at where you are today, where you want to be in the future and what needs to change to reach that goal.

3. Utilize your employees. How do they view your company? What are they proud of in your corporate history? Use these viewpoints to strengthen the anniversary narrative.

Related Posts:

Lessons from Citi’s 200th Anniversary Communication Program

The Secrets to a Successful Corporate Anniversary

Planning a Corporate Anniversary?

How to Use a Company Anniversary to Grow New Business

The Most Prolific Non-Fiction Author You’ve Never Heard Of

Suggested Links:

5 Lessons from IBM’s 100th Anniversary – Fortune.com

Follow Kevin Bishop on Twitter

Learn More about IBM

Follow D S Simon on Twitter

Learn More about D S Simon

Learn More about The Corporate Anniversary Forum

Lessons from Citi’s 200th Anniversary Communication Program

Friday, September 19th, 2014

TO LINK TO POST: bit.ly/1AUO8yM

Jonathan Woodier, who spearheaded Citi’s 200th Anniversary campaign, shares with Doug Simon, D S Simon, at The Corporate Anniversary Forum, what he learned from the experience and how you can launch a successful anniversary campaign.



Jonathan’s Top Anniversary Tips:

1. Give yourself plenty of time and really think about what you’re trying to do.
2. Come up with a great purpose. As Woodier says, “You need something that is simple, but inspirational, something that people will hold in their heart; it will bring them to work every morning with great energy and enthusiasm.”
3. Be bold! “You don’t leave lasting footprints if you’re always walking on tip-toes”

Related Posts:

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

The Secrets to a Successful Corporate Anniversary

Planning a Corporate Anniversary?

The Most Prolific Non-Fiction Author You’ve Never Heard Of

How to Use a Company Anniversary to Grow New Business

Suggested Links:

Follow Jonathan Woodier on Twitter

Follow D S Simon on Twitter

Learn More about D S Simon

Learn More about The Corporate Anniversary Forum

Planning a Corporate Anniversary?

Friday, September 19th, 2014

TO LINK TO POST: bit.ly/1r6TrZy

Keith Yamashita, Founder & Chairman of SYPartners, has assisted the top brands of the world, including IBM, celebrate their anniversaries. Yamashita spoke with Doug Simon, D S Simon, at The Corporate Anniversary Forum, and shared his tips for a successful anniversary and how you can apply his knowledge to your own campaign.



How to mobilize your company and culture around an anniversary:

1. If you are a CEO at the time of an anniversary, ask yourself, “What is the real condition of our company and what dimensions do we really need to change?”
2. From there, figure out which constituents really matter to your company.
3. Finally, ask yourself, “What are the sets of experiences that you’re going to have over the year that help the above constituents believe more deeply in what your company does in the world?”

Related Posts:

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

Lessons from Citi’s 200th Anniversary Communication Program

The Secrets to a Successful Corporate Anniversary

The Most Prolific Non-Fiction Author You’ve Never Heard Of

How to Use a Company Anniversary to Grow New Business

Suggested Links:

Learn More about SYPartners

Follow D S Simon on Twitter

Learn More about D S Simon

Learn More about The Corporate Anniversary Forum

The Secrets to a Successful Corporate Anniversary

Friday, September 19th, 2014

TO LINK TO POST: bit.ly/YYbJ6u

Lisa Alonge, Founder of Milestone Marketing and the visionary leader behind The Corporate Anniversary Forum, which featured IBM, Steelcase, Citi and others, spoke with Doug Simon, D S Simon, about how the forum came to be and why companies need to be leveraging these once-in-a-lifetime opportunities.



Lisa’s tips on how to successfully celebrate your corporate anniversary:

1. Getting started early is key. Time is an asset. Lose track of time and push things off and this fantastic opportunity becomes a liability.
2. Gather the information you need and find your community of professionals that are experts at anniversaries and what they do. Use these resources to find the strongest narrative for your company.
3. “This is some of the most important work that a company will do, as defined by resources of time and money. It’s important, and it comes around once in a lifetime, and yet, there is no university, no place to go to convene, to listen and learn from your peers who have been there and have those pearls of wisdom. That is why the Corporate Anniversary Forum was developed.”

Related Posts:

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

Lessons from Citi’s 200th Anniversary Communication Program

Planning a Corporate Anniversary?

The Most Prolific Non-Fiction Author You’ve Never Heard Of

How to Use a Company Anniversary to Grow New Business

Suggested Links:

Connect with Lisa Alonge on LinkedIn

Follow Lisa Alonge on Twitter

Learn More about Milestone Marketing & The Corporate Anniversary Forum

Follow D S Simon on Twitter

Learn More about D S Simon

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