Archive for the ‘Public Relations’ Category

The Visionary Leader behind the Corporate Anniversary Forum on how to take Advantage of Company Milestones

Tuesday, June 24th, 2014

TO LINK TO POST http://bit.ly/1ru4N9u

Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.



How Companies Can Use Corporate Anniversaries to their Advantage?

  1. Be reflective. Acknowledge your founding principles but stick to the 80/20 platform, focusing 80% on the future and 20% on the past.
  2. Don’t procrastinate having these anniversary discussions. There is a lot that can be learned and shared through these reflective conversations.
  3. Stimulate sales by drawing upon your legacy. Use promotions that feature the anniversary year to highlight this legacy.

Suggested Links:

Connect With Lisa Alonge on Linkedin

Follow Lisa Alonge on Twitter

Learn More about Milestone Marketing and The Corporate Anniversary Forum

Follow Doug Simon on Twitter

Thought Leadership at the PR News Social Media Summit with Taste of Tech

Tuesday, June 10th, 2014

LINK TO POST http://bit.ly/1u2HGT6

Learn what top thought leaders from the Communications, Marketing, Social Media and PR departments from major organizations and industry leaders had to say at this year’s PR News Social Media Summit with Taste of Tech. Interviews were conducted by Doug Simon, President & CEO of D S Simon Productions, unless otherwise noted.

Click photos to view individual posts of Ian Greenleigh, Kathryn Scheaffer, Susan Emerick, Jeff Petriello, Joie Healy, Emily Yu, Serena Ehrlich, Kevin Dando and Lori Russo.

Ian Greenleigh, author of The Social Media Door, speaks about how to use different social media platforms to your advantage, especially with prospective employers. VIEW POST
Kathryn Scheaffer, Senior Associate Brand Manager at Mondolez International for the Ritz brand explains how social media is not free when utilized properly by a brand or organization. VIEW POST
Susan Emerick, Manager of Influencer Engagement at IBM, shares why marketing and communication professionals’ jobs have changed from mouthpiece to counselor. VIEW POST
Jeff Petriello, Producer/Creative at Mashable shares how Mashable is using Snapchat as a brand tool and how other organizations can integrate Snapchat into their own social media marketing plan. VIEW POST
Joie Healy, Senior Manager of Social Media Communications at Cisco, speaks about why consistent messaging across all platforms and a solid strategy are the key to having a successful social media following. VIEW POST
Emily Yu, VP Marketing & Partnerships for The Case Foundation, speaks about the importance of investing in people and ideas that lift up the social sector to be “champions for good.” VIEW POST
Serena Ehrlich, Director, Social & Evolving Business at Business Wire explains why social media messaging is more effective when creating specific content for niche audiences. VIEW POST
Kevin Dando, Senior Director, Digital Marketing & Communications for shares some of the tactics PBS is utilizing for their social media. VIEW POST
Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares what role LinkedIn should be playing for organizations’ social media strategy. VIEW POST
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Thought Leadership at PRSA 2014 Counselors Academy Conference in Key West, FL

Thursday, June 5th, 2014

TO LINK TO POST http://www.vlogviews.com/?p=4046

Learn what top thought leaders from PR, Marketing and Communications had to say at the PRSA 2014 Counselors Academy Conference. Interviews were conducted by Doug Simon, President & CEO of D S Simon Productions unless otherwise noted.

Click photos to view individual posts of Steve McKee, Stan Phelps, Deborah Weinstein, Abbie Fink, Eric Morgenstern, Cindy Riccio, Dan Hartlage, Phyllis Ershowsky, Mike Neumeier, Missy MacFarlene and even a special appearance from our own Doug Simon!

Steve McKee, author of Power Branding, shares how organizations can apply his principles successfully to build strong branding. VIEW POST
Stan Phelps, author of What’s Your Purple, Goldfish, about how companies can differentiate themselves from the competition. VIEW POST
Deborah Weinstein, President of Strategic Objectives in Toronto, Canada, tells us how foreign companies can successfully expand their businesses into Canada, including what went wrong with Target. VIEW POST
Abbie Fink, Chair-Elect for 2015 Counselors Academy Conference, discusses her plans for the organization over the next year. VIEW POST
Eric Morgenstern, President & CEO of Morningstar Communications, talks about evolving with the industry as a 17-year Counselors Academy veteran. VIEW POST
Eric Morgenstern of Morningstar Communications, appears as guest host for this interview with D S Simon President & CEO, Doug Simon. VIEW POST
Cindy Riccio, President and Founder of CRC, explains her agency’s method for success, the C3 formula and how she’s effectively created, connected and communicated her clients’ initiatives for the past seven years. VIEW POST
Dan Hartlage, Principal at Guthrie/Mayes in Louisville, discusses the importance of media training now that companies and organizations are using experts as opposed to PR professionals as spokespeople. VIEW POST
Phyllis Ershowsky, founder and owner of PKE Marketing & PR Solutions, speaks about how working in a smaller market, with smaller businesses, calls for a unique blend of traditional and social elements. VIEW POST
Jason Sprenger, President of Game Changer Communications, speaks about growing a successful business in a short time. VIEW POST
Mike Neumeier, Principal at Arketi Group, a technology PR and digital marketing agency, discusses how he uses marketing automation to keep his agency top of mind with existing and new clients. VIEW POST
Missy MacFarlane, Principal at B2 Communications, discusses how she advises her non-profit and trade association clients when it comes to crisis planning. VIEW POST
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New York Headquarters:
229 West 36th Street 9th floor, New York, NY 10018
tel: 212.736.2727 fax: 212.736.7040 email: news@dssimon.com

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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