Archive for the ‘Public Relations’ Category

Jared Winley, NY Jets

Tuesday, July 14th, 2009

To link to post: http://bit.ly/aTQuo

Jared Winley is the Senior Manager for Public & Media Relations for the NY Jets. He talked about PR’s role in team policy, why the Jets haven’t yet credentialed bloggers and dodges the Mark Sanchez / Kellen Clemens QB decision.

Some of Jared’s VlogViews:

“You don’t have to have a media plan for Coach Rex Ryan. He sells himself.”

Lindsay Slater, ExL Pharma

Friday, July 10th, 2009

Lindsay Slater, Conference Director for ExL Pharma’s PR and Communications Summit, discusses the conference to be held at Pfizer Headquarters in New York on July 27-28.

To link to post: http://bit.ly/KMqso

Doug’s Comment: We’ll be coming to the conference to cover it for the Vlog. It’s the fifth year in a row that we have attended and I think we are going to see how Pharma communications is becoming more engaged in establishing a social media and video presence.

Some of Lindsay’s VlogViews:

“Julie Zawisza from the FDA will be talking about strategies for Pharmaceutical companies to work with the FDA.”

To register go to http://bit.ly/4KAOu and use the code P228DS for a 10% discount.

Happy July 4th – Mid Year Update

Wednesday, July 1st, 2009

To link to post: http://bit.ly/DZJAo

Staff promotions, PR industry needs and the obligatory homage to Michael Jackson.

Sophie Ann Terrisse, STC Associates

Thursday, June 18th, 2009

Sophie Ann Terrisse, CEO of STC Associates, discusses Global Branding for clients.

To link to post: http://bit.ly/zd8KW

Some of Sophie’s VlogViews:

“I think a digital department is great but at the end of the day it’s really about the integration. And integration means digital is no longer your website, it’s no longer your email, it’s no longer your database. It’s how every single component of your reputation comes together.”

“What we do is we actually sit down with our clients, and we argue with them of what is a qualified prospect. How do you qualify a lead? How do you know you’re converting the right consumer? How do you know that they will take the right purchase or action that you want them to take? And what is the fastest way for you to make sure they take it?”

“PR has always struggled with, how do you measure performance? How credible will your efforts be when it comes to looking at that bottom line, and we wanted to find a way to be able to demonstrate it and that’s how we build our agency.”

“What we’re experiencing is a lot of people say, ‘I do have a limited budget, I need to be very disciplined about my spending, I need to be able to prove to my organization that I get a great return.’ And we find that PR, when it comes to building reputation credibility is one of the most powerful discipline tools.”