To Link To Post: http://bit.ly/vXqInM
Martin Murtland, Vice President & Managing Director, Factivia Communicator, for Dow Jones discusses Occupy Wall Street’s implications for media and communications.
Some of Martin’s Key Takeaways:
“The thing I find interesting is just the shear wide range of topics that are being covered in association with the Occupy Wall Street movement; such as economic inequality and executive pay but also, more recently, things like police enforcement.”
“We found in traditional media, focus was more on the police crackdowns and on social media the discussion was around the actual protesters being pepper sprayed, particularly the University of California campus where they were protesting possible hikes in tuition fees. If you compare them in totality, I think they’re both covering the same sort of issues and following a similar trend pattern in terms of the volume and the favorability.”
Kevin Bishop, Global Head of Brands, For IBM
To Link To Post: http://bit.ly/swdiEF
Kevin Bishop of IBM spoke with Douglas Simon, D S Simon Productions, about the 100th anniversary of IBM and the six steps for a successful initiative. Recorded at the IABC Measurement Event discussing the 100th anniversary.
Some of Kevin’s VlogViews:
On the 100th anniversary, “ We wanted to make sure we drew on the history of the past to be relevant to the future as a strategic objective. How can we demonstrate that from our past history, we will be able to make a difference with things that matter to people in the world now.”
“You put your media plan in a way that’s relevant to all of the constituents, then you really got to work each element of the media for what it’s good for. So films can be a very powerful thing, quick delivery of information with a powerful emotional content. If you are going to use the web, make sure you produce things that deserve to be shared, because that’s what people do on the web, it’s to share content. You have to work every media really hard for what it’s uniquely good at.”
“The tree is the real thing, and the shadow is just the image, and if you want to manage a brand you have to work on the health of the tree. If you have a healthy tree, it will always look beautiful in photographs, it will have a great reputation, people will come and look. If all you do is take clever photographs one afternoon, then the tree is going to wither and die. So managing a brand is like managing the health of a tree, and then the shadow looks after itself.”
Check out IBM’s Centennial Website and video!
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