Archive for the ‘Public Relations’ Category

Sophie Ann Terrisse, STC Associates

Thursday, June 18th, 2009

Sophie Ann Terrisse, CEO of STC Associates, discusses Global Branding for clients.

To link to post: http://bit.ly/zd8KW

Some of Sophie’s VlogViews:

“I think a digital department is great but at the end of the day it’s really about the integration. And integration means digital is no longer your website, it’s no longer your email, it’s no longer your database. It’s how every single component of your reputation comes together.”

“What we do is we actually sit down with our clients, and we argue with them of what is a qualified prospect. How do you qualify a lead? How do you know you’re converting the right consumer? How do you know that they will take the right purchase or action that you want them to take? And what is the fastest way for you to make sure they take it?”

“PR has always struggled with, how do you measure performance? How credible will your efforts be when it comes to looking at that bottom line, and we wanted to find a way to be able to demonstrate it and that’s how we build our agency.”

“What we’re experiencing is a lot of people say, ‘I do have a limited budget, I need to be very disciplined about my spending, I need to be able to prove to my organization that I get a great return.’ And we find that PR, when it comes to building reputation credibility is one of the most powerful discipline tools.”

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Posted in CEO / President, Public Relations, Social Media, marketing | No Comments »

Tom Coyne, Coyne PR

Tuesday, June 9th, 2009

Tom Coyne, CEO of Coyne PR, gives his advice on social media strategy for pubic relations professionals. Recorded at the Silver Anvil Awards.

Some of Tom’s VlogViews:

“You’ve seen PR grow deep in social media…I’ve seen companies literally grow in double digit rates, simply just based on their social media work. They’re doing it right, they’re doing it smart, and I think it’s a great opportunity for PR to own the whole next generation of media.”

“You have to really be honest, especially in social media….You got to be willing to answer the tough questions from consumers. The second thing you want to keep in mind, what does your client want to get out of it? Are they looking to sell product, get to know consumers, looking for consumer feedback?…The next step to me is always measurement…it’s even more important to be constantly measuring, because you get live updates in real time, which can change strategy.”

“Don’t ever forget that the people you are dealing with in social media are people. Give them respect you’d give a New York Times reporter. Listen as much as you talk and you’re going to have a great relationship with a blogger or a community or someone you’re getting to know in business.”

email: tcoyne@coynepr.com

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Posted in Commentary, Communications, Public Relations, Social Media | 1 Comment »

Julia Hood, PRWeek

Tuesday, June 9th, 2009

Julia Hood, Publishing Director for PRWeek. Exclusive: “It’s a Girl!” Recorded at the Silver Anvil Awards.

Some of Julia’s VlogViews:

“PR is taking ownership of the digital land grab…There is a lot of work yet to be done in that area, and yet I think PR is a formidable player in the social media world, and that’s making us stand out of the pack and a force to contend with in the marketing mix in a way that’s never happened before.”

“The professionalism of industry has increased…We’re hiring better, we’re expanding more sensibly…The sheer relevance of PR internally has been so much more ably demonstrated. PR is taking a much higher place in the corporate structure and in the marketing structure.”

“I’m expecting a second child in September….it’s a girl, I have a boy at home, so it’s a nice thing.”

email: Julia.Hood@prweek.com

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Posted in Public Relations, Social Media | No Comments »

Michael Lasky, Davis and Gilbert

Friday, June 5th, 2009

Michael Lasky, Senior Partner for Davis & Gilbert, discusses how the FTC’s proposed rules could regulate PR.

Some of Michael’s VlogViews:

“The first thing to know is that the FTC regulates all marketing and advertising activities. Many people in public relations have for many years believed that only their advertising brethren were regulated and not the product of PR. In fact that’s a misnomer. PR is all commercial speech, even stuff that is media relations related….The new guidelines, not law, they are proposed guidelines…is having greater disclosure and imposing greater disclosure on marketers and their agencies.”

“This is not just the client’s problem. We’ve seen this in many, many instances, where both the reputation issue and the legal liability for this kind of disclosure is both the client and the agency’s responsibility.”

“Transparency is the new mantra but there are a lot of instances when it’s not clear…if you see someone of great notoriety, you know that he is not going to pitch Motorola phones just because he feels like it. There is a notion there that it is implied. That he is being paid. But there are a lot of times, especially in public affairs work…you don’t really know if that person is there because he believes in the cause or because he has a contract with the organization behind the cause in which he’s a paid spokesperson.”

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Posted in Advertising, Public Relations | No Comments »

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