Launch of a new website covering healthcare. Ed Silverman is a former print reporter at the Newark Star-Ledger who now covers health news for Pharmalot.com. Recorded at the exl Pharma PR & Communications Summit
Some of Ed’s Vlog Views
“Going from a print newspaper to on the Web I live and breath the work 24 hours a day.”
“Instead of having the luxury of following two or three things a week now I follow twice that amount everyday!”
“I don’t want to steer anything to the point where it appears artificial to the audience I am seeking.”
Bill Gates and His Foundation Find a New Approach to VNRs and Branded Content
An overshadowed story as the Tribune Company and Jay Leno dominate news coverage on the media industry.
For more information on these stories:
NewsHour receives millions from the Gates Foundation
Tribune Company files for bankruptcy
Jay Leno moves to 10pm on NBC
Search Terms: Chicago Tribune, Jay Leno, NewsHour with Jim Lehrer, NBC, Bill Gates, Bill and Melinda Gates Foundation
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