Doug Simon, President and CEO of D S Simon Productions, shares his 2011 predictions for the economy, politics, entertainment, sports, and the PR industry. This is his third year doing so and even we have to admit, he’s been pretty spot on. To view Doug’s 2010 predictions, go to http://bit.ly/dExdZz. To view his 2009 predictions, go to http://bit.ly/gGWWhH.
Doug’s Predictions:
“Let’s get started on the economy: I think we’re going to see a continued slow improvement in the economy during the course of 2011. Unemployment is also going to be dropping but at a slower level than would be hoped for given the state of the recession that we just experienced. One little bump in the road, gas prices are going to increase. I think the stock market, after correctly predicting it’s rise two consecutive years, is going to stay relatively flat, probably up a little bit but still remain in the 11,000’s. I think toward the end of the year, we’re going to see corporate profits, which had an awesome 2010, take a slight hit as they begin to have to expand their employee to meet with the increasing demand.”
“Here are my predictions for U.S. politics in 2011. President Obama will maintain a stronger approval rating then he had last year before the election, in part because he’ll now have the Republican led House of Representatives to use as a counterpoint. I think because of that, no major Democratic liberal candidate will oppose him in the Democratic primary. Healthcare will continue to be talked about and focused on resolutions, potential legislation, etc. but not a lot is going to change to the law that was passed last year, in 2010. Now I have two predictions that are related to Sarah Palin. One is that a second office holder who is on Sarah Palin’s “hit list” on her website will be targeted for assassination this year. Second, and I think this is because Sarah Palin is a lot smarter than a lot of people think she is, is that she’ll decide not to run for the Presidency in 2012 despite the fact that she could easily win the Republican nomination. She’s going to hold off for 2016 when her chances will be better.”
“Media and Entertainment: We’ll continue to see the trend where an increased number of folks get their news information online compared to TV stations as that gap will be closed even further. However, most of that information online will be coming from traditional news sources. We’ll also see what I call the media bias gap, and an example after the recent assassination attempt on Representative Gabrielle Giffords, the New York Times said many cite extremism on both sides for the uptick in violence. It would be like saying that it was the right that was responsible for the anti-government violence in the 60’s, not true, it was the left. Right now, it’s the right that’s generating this violence not the left, period. In the entertainment world, I think The Social Network is going to win the Oscar for Best Picture and Natalie Portman’s going to take it for Best Actress (for Black Swan). This prediction comes from my two teenage sons who say that Idol’s (American Idol) going to see a drop in ratings and relevance and that this will be it’s second to last year.”
“In the world of sports, the big story is going to be labor problems in both the NBA and the NFL. I think they’re going to play out a bit differently. I think for the NBA there is going to be a lockout and the big reason for that is many of the players have enough money not to take a hit if they sit out, even for an entire season. The NFL, with far more money at stake and more players who don’t make huge salaries and have shorter careers, I think that’s going to get settled more quickly. It will be moving eventually to an 18 game season but not necessarily next year. I also, unfortunately as a Knicks fan, do think that the Heat is going to win the NBA championship. The Mets I’m not holding out any hopes for buying playoff tickets this year.”
“I’m going to wrap up my predictions for 2011 with a look at the Public Relations and communications industry. Here I see five things that I’m pretty confident will be happening. One is a move of senior executives from the Advertising world to the Public Relations world as authentic content has become more important, you can’t just buy your way on anymore. It’s got to be relevant to consumers. That’s something that PR has excelled at and that’s where there is going to be the action. News for agencies will be okay, they’ll continue to grow but increasingly corporate communicators are going to be looking to hire people for project assignments and those assignments increasingly are going to be about creating content and also distributing them via social media. Two services that will grow in popularity in the broadcast PR industry are Internet Media Tours as well as Internet Interview Tours. Finally, for D S Simon Productions specifically, I predict that we’ll be celebrating our 25th anniversary this year and to do that we’re going to be moving to larger headquarter offices as well.”
Doug Simon, President and CEO of D S Simon Productions, spoke with Olivier Fleurot, CEO of MS&L Group at the PRWeek Age of Opportunity conference held in New York City on November 9, 2010 about the growing importance of public relations in a social media savvy world and how MS&L, the flagship specialty communications, PR and events network for Publicis Groupe is rising to meet changing PR demand.
Some of Olivier’s VlogViews:
“If I am in PR today it’s because I see a very interesting possibility to transform this industry and make it even more relevant in the coming years.”
“If you look at the transformation that is happening at the moment between a world where we were pushing messages to a world where now people are creating their own content and choosing which community they want to share ideas with… I think there is a big opportunity (for PR) IF we know how to seize it.”
“I think we have to raise our game. We also have to demonstrate that we can be a lot more proactive because I think in the PR industry we’ve been a bit too passive … we need to show to our clients, existing or potential clients, that we can have very big ideas.”
Some of Jessica’s VlogViews:
“Westinghouse solar makes panels that are accessible to the homeowner… It takes a concept that I think used to seem pretty out there for people: expensive, complicated and a little hippie and a little hard to achieve and makes it a lot more mainstream.”
“Our clients (at Carmichael Lynch Spong) are starting to understand more and more the value of outlets that have possibly smaller audiences but audiences that are more on target, a higher percentage of them are actually going to stand the chance of going out there and spend money on their products”
“We certainly have many new outlets on our media list these days and people we reach out to. Probably five years ago we reached out to print and broadcast and radio and now we reach out to print, broadcast and online….The best practices that have always been the case remain true and it’s knowing the outlet.”
“Online certainly has different needs as far as video and images and quick turnaround times and responsiveness, so when we reach out to media we try to have those tools at our disposal to increase our odds of getting coverage.”
*Disclosure: D S Simon presented on October 13, 2010 as part of the Editor Showcase: Green Living and can offer a 10% discount to clients that want to participate in the next Editor Showcase: Health and Nutrition on February 9, 2011. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Have you ever left soap in the shower after a hotel room stay? If you have, you might never have imagined you could actually be saving children’s lives. Sounds crazy? It will all make sense after you hear D S Simon Productions President & CEO Douglas Simon’s conversation with Peter Insalaco, Regional Director of Clean the World, at Editor Showcase: Green Living in New York City.
Some of Peter’s Vlog Views:
“The mission in Clean The World is to stem childhood mortality. That’s the ultimate mission. The way they’re going about it is collecting used soap and bottled amenities from hotels, sanitizing the soap, and then within 60 days of pickup, a child or a mother somewhere in the world has this hygiene product.”
On how online video has helped Clean the World grow…
“I was doing some research for a client of mine, came upon the site (cleantheworld.org) and there’s a video on there called “How it All Began” and it explains that there are nine thousand children under the age of five years old that die every day. Today. Tomorrow. The next day. Nine thousand children a day, because they don’t have hygiene products.”
“They are in over 400 hotels now. It is growing because people are starting to understand that on the sustainable side, it keeps it (soap) out of the waste stream and on the other side it’s a lifesaving initiative by it being sanitized and shipped.”
*Disclosure: D S Simon presented on October 13, 2010 as part of the Editor Showcase: Green Living and can offer a 10% discount to clients that want to participate in the next Editor Showcase: Health and Nutrition on February 9, 2011. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Doug Simon Makes His Predictions for 2011
To Link To Post: http://bit.ly/dWgJZP
Doug Simon, President and CEO of D S Simon Productions, shares his 2011 predictions for the economy, politics, entertainment, sports, and the PR industry. This is his third year doing so and even we have to admit, he’s been pretty spot on. To view Doug’s 2010 predictions, go to http://bit.ly/dExdZz. To view his 2009 predictions, go to http://bit.ly/gGWWhH.
Doug’s Predictions:
“Let’s get started on the economy: I think we’re going to see a continued slow improvement in the economy during the course of 2011. Unemployment is also going to be dropping but at a slower level than would be hoped for given the state of the recession that we just experienced. One little bump in the road, gas prices are going to increase. I think the stock market, after correctly predicting it’s rise two consecutive years, is going to stay relatively flat, probably up a little bit but still remain in the 11,000’s. I think toward the end of the year, we’re going to see corporate profits, which had an awesome 2010, take a slight hit as they begin to have to expand their employee to meet with the increasing demand.”
“Here are my predictions for U.S. politics in 2011. President Obama will maintain a stronger approval rating then he had last year before the election, in part because he’ll now have the Republican led House of Representatives to use as a counterpoint. I think because of that, no major Democratic liberal candidate will oppose him in the Democratic primary. Healthcare will continue to be talked about and focused on resolutions, potential legislation, etc. but not a lot is going to change to the law that was passed last year, in 2010. Now I have two predictions that are related to Sarah Palin. One is that a second office holder who is on Sarah Palin’s “hit list” on her website will be targeted for assassination this year. Second, and I think this is because Sarah Palin is a lot smarter than a lot of people think she is, is that she’ll decide not to run for the Presidency in 2012 despite the fact that she could easily win the Republican nomination. She’s going to hold off for 2016 when her chances will be better.”
“Media and Entertainment: We’ll continue to see the trend where an increased number of folks get their news information online compared to TV stations as that gap will be closed even further. However, most of that information online will be coming from traditional news sources. We’ll also see what I call the media bias gap, and an example after the recent assassination attempt on Representative Gabrielle Giffords, the New York Times said many cite extremism on both sides for the uptick in violence. It would be like saying that it was the right that was responsible for the anti-government violence in the 60’s, not true, it was the left. Right now, it’s the right that’s generating this violence not the left, period. In the entertainment world, I think The Social Network is going to win the Oscar for Best Picture and Natalie Portman’s going to take it for Best Actress (for Black Swan). This prediction comes from my two teenage sons who say that Idol’s (American Idol) going to see a drop in ratings and relevance and that this will be it’s second to last year.”
“In the world of sports, the big story is going to be labor problems in both the NBA and the NFL. I think they’re going to play out a bit differently. I think for the NBA there is going to be a lockout and the big reason for that is many of the players have enough money not to take a hit if they sit out, even for an entire season. The NFL, with far more money at stake and more players who don’t make huge salaries and have shorter careers, I think that’s going to get settled more quickly. It will be moving eventually to an 18 game season but not necessarily next year. I also, unfortunately as a Knicks fan, do think that the Heat is going to win the NBA championship. The Mets I’m not holding out any hopes for buying playoff tickets this year.”
“I’m going to wrap up my predictions for 2011 with a look at the Public Relations and communications industry. Here I see five things that I’m pretty confident will be happening. One is a move of senior executives from the Advertising world to the Public Relations world as authentic content has become more important, you can’t just buy your way on anymore. It’s got to be relevant to consumers. That’s something that PR has excelled at and that’s where there is going to be the action. News for agencies will be okay, they’ll continue to grow but increasingly corporate communicators are going to be looking to hire people for project assignments and those assignments increasingly are going to be about creating content and also distributing them via social media. Two services that will grow in popularity in the broadcast PR industry are Internet Media Tours as well as Internet Interview Tours. Finally, for D S Simon Productions specifically, I predict that we’ll be celebrating our 25th anniversary this year and to do that we’re going to be moving to larger headquarter offices as well.”
Links: New York Times Article on the Attempted Assassination of Representative Gabrielle Giffords
Tags: 25th Anniversary, D S Simon Productions, Democrats, Doug Simon, economy, Entertainment, Gabrielle Giffords, Healthcare, Miami Heat, Natalie Portman, NBA assassination, New York Mets, NFL, Obama, Oscars, Politics, PR Industry, Predictions 2011, Republicans, Sarah Palin, sports, The Social Network, vv
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