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How do you get your children to eat their vegetables? Doug Simon of D S Simon Productions spoke to Amy McKeag, Brand Manager of Veggie Patch, at Editor Showcase: Green Living on their marketing strategies to reach moms and help them accomplish just that.
Some of Amy’s Vlog Views:
“We’re a vegetarian line of food products and we’re both chilled and just recently launched in frozen. We are basically partnering with mom to provide a little vegetable goodness in her kids and family’s life.”
“We have a very tech-savvy consumer so mom is definitely going online, going to blogs, looking at things like WebMD to find out about health and wellness for her family.”
“Of course we’re looking at traditional things like print but we understand we need to be where our consumer is so social media certainly, Facebook and things like Twitter, we’re talking to moms there.”
“Certainly it (video) is important , as we grow we’re starting to use online and dong some cooking classes with media and with media bloggers and then using that content on our website.”
Links:
www.tribehummas.com
www.veggiepatch.com
*Disclosure: D S Simon presented on October 13, 2010 as part of the Editor Showcase: Green Living and can offer a 10% discount to clients that want to participate in the next Editor Showcase: Health and Nutrition on February 9, 2011. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
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