Archive for the ‘Social Media’ Category

Peter Land – Senior VP Communications at PepsiCo speaks about the Future of PR

Wednesday, June 23rd, 2010

To link to post: http://bit.ly/97nIB8

Douglas Simon President & CEO of D S Simon Productions had a conversation with Peter Land, Senior Vice President of Communications for PepsiCo Beverages Americas (PBA) about how the changes in media consumption change his role. Peter is a keynote presenter at Bulldog Media Relations Summit in NYC June 28th.


Some of Peter’s Vlog Views:
“What we do at PepsiCo is we have a model where we put a circle around everything we do, knowing there are multiple stakeholders… It’s not just the consumer although, obviously, it’s our most critical audience”

“We have turned over control of a couple of brands (to the public) and Mountain Dew is one example: The fans of Mountain Dew (Dewmocracy) came up with the packaging, advertising campaign, the taste profile and they said to us we like this best so will you make an SKU# of this and we did”

D Simon Productions has partnered with the Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and round tables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.

Other Links:
www.pepsico.com
www.twitter.com/pepsico

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Posted in Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Todd Dezen- March of Dimes and D S Simon Productions Win Big Apple Award

Friday, May 28th, 2010

To link to post: http://bit.ly/aeoJab

Doug Simon, President and CEO of D S Simon Productions spoke to Todd Dezen, Associate Director, National Media Relations, March of Dimes about how winning the PRSA-NY Big Apple Award for Use of Broadcast, can serve as a platform to help March of Dimes combat premature births.


Some of Todd’s Vlog Views:
“We hope the recognition for this campaign will help to increase public awareness of the seriousness of premature birth”

To learn more visit:
www.marchofdimes.com/prematurity

Media Links:
Cleveland Plain Dealer
Health Day
WebMD
iVillage
YourUpdate.com

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Posted in Broadcast PR, Health & Wellness, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Jason Sadler – What has wearing a t-shirt done for you?

Tuesday, May 18th, 2010

To link to post: http://bit.ly/cjqPFM

Douglas Simon, president and CEO of D S Simon Productions spoke with Jason Sadler from IWearYourShirt.com about online video and the significance it has on the new ways companies and organizations are promoting their products and services. Jason Sadler will be wearing the D S SIMON Productions T-Shirt on May 19th. Don’t forget to follow us on the website, facebook or twitter. Please email shirt@dssimon.com for more info.


Some of Jason’s VlogViews:
“Every day I get paid to wear a t-shirt.”

“It’s content creation, that’s what you’re getting and that’s what you’re paying for. You can have an agency create your youtube video for you. But I’ve got an audience of almost 22,000 people on twitter that watch these things [videos], almost 5,000 friends on facebook, about 6,000 unique views to iwearyourshirt.com a day.”

“It’s all these different audiences plus the live video we are about to hit 1 million online total views on the show so everyday there are lots of eyeballs and the reach has grown so significantly since I started with 200 friends on facebook.”

Some of Doug’s VlogViews:
“We create content and distribute it to media primarily through video production, Satellite Media Tours, Radio Media Tours, and Internet Media Tours.”

“Everyone and every organization is getting into the content creation business, it used to be that there was a narrow channel of news media that controlled the outflow, now, organizations that are smarter create the content themselves and then using social media to distribute it out and make it available to those who want to opt in.”

Links:
www.iwearyourshirt.com
@iwearyourshirt
@yourfriendevan
shirt@dssimon.com
www.dssimon.com

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Posted in Broadcast PR, CEO Interviews, PR Tips and Tools, Social Media | No Comments »

Michael Levine – Stop Hiding on Planet Email

Thursday, May 13th, 2010

To link to post: http://bit.ly/dj2bSO

Douglas Simon, President & CEO D S Simon Productions talk with Michael Levine Founder of Levine Communications Office (www.LCOonline.com); Author of Guerilla PR and Guerilla PR 2.0 and the Publisher of the widely read news blog LBNElert (www.LBNElert.com) about leadership, communication and “Adorable PR People” who are wrong.


Some of Michael’s VlogViews:

“By hiding on planet e-mail you lose the opportunity to create the important relationship that you most need.”

“There are only two speeds in PR-fast and dead. If you don’t know that you’ll be left out of a lot of news stories.”

“The rule of leadership is simple but not easy. You have to do everything your competition does and one more thing.”

Links:
www.LCOonline.com
www.LBNElert.com

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

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