Archive for the ‘Social Media’ Category

Michael Levine – Stop Hiding on Planet Email

Thursday, May 13th, 2010

To link to post: http://bit.ly/dj2bSO

Douglas Simon, President & CEO D S Simon Productions talk with Michael Levine Founder of Levine Communications Office (www.LCOonline.com); Author of Guerilla PR and Guerilla PR 2.0 and the Publisher of the widely read news blog LBNElert (www.LBNElert.com) about leadership, communication and “Adorable PR People” who are wrong.


Some of Michael’s VlogViews:

“By hiding on planet e-mail you lose the opportunity to create the important relationship that you most need.”

“There are only two speeds in PR-fast and dead. If you don’t know that you’ll be left out of a lot of news stories.”

“The rule of leadership is simple but not easy. You have to do everything your competition does and one more thing.”

Links:
www.LCOonline.com
www.LBNElert.com

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Andrea Hoffman, author of Black is the New Green: Marketing to Affluent African Americans

Thursday, May 13th, 2010

To Link To Post: http://bit.ly/9Nb9Cg

Douglas Simon CEO & President of D S Simon Productions spoke with Andrea Hoffman, author of Black is the New Green about marketing to diverse groups and the changing marketing landscape.


Some of Andrea’s VlogViews:

“The Internet has leveled the race playing field.”

“Online Shopping is an equal opportunity experience.”

“Wealth creation and leaving a legacy for their children is very important for Affluent African Americans.”

Links:
http://twitter.com/andreadiversity
Black is the New Green website

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Posted in PR Tips and Tools, Social Media | No Comments »

Brian Halligan – PR on the Precipice

Tuesday, May 4th, 2010

To link to post: http://bit.ly/ckHCLQ

Douglas Simon, President & CEO of D S Simon Productions spoke with Brian Halligan Co-Founder and CEO of HubSpot about the future of PR changing communications landscape. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.


Some of Brian’s VlogViews:

“Traditionally journalists needed PR people to feed them stories. Now they don’t. They have Google Alerts so they don’t need to be spoon fed.”

“PR Agencies need to move into the marketing transformation business.”

“Today it’s really a winner take all environment (for businesses). The Internet pulls one player up and everyone else”

“The model of traditional marketing is broken as people are getting better and better at blocking it out.”

LINKS:
www.hubspot.com
www.websitegrader.com
www.twitter.com/bhalligan

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Posted in CEO Interviews, PR Tips and Tools, Social Media | No Comments »

Paul Gillin – Closing the Trust Gap After the Media Collapse

Tuesday, May 4th, 2010

To link to post: http://bit.ly/9xYdpB

Douglas Simon, President & CEO of D S Simon Productions spoke with Paul Gillin, author of The New Influencers, about the media collapse, closing the trust gap and whether a Starbucks employee should advise someone to buy Dunkin Donuts. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.


Some of Paul’s VlogViews:
“The collapse of media is going to create chaos in the areas of trust because we won’t have those trusted institutions.”

“Businesses have the ability to fill that gap by creating custom content tint their areas of expertise.”

“One of the problems is, we don’t deputize our employees to give the best advice we deputize them to sell our products. We are learning that trust is about giving the best advice.”

Links:
http://www.twitter.com/pgillin
http://www.gillin.com/

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Posted in Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

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