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Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.
How Companies Can Use Corporate Anniversaries to their Advantage?
- Be reflective. Acknowledge your founding principles but stick to the 80/20 platform, focusing 80% on the future and 20% on the past.
- Don’t procrastinate having these anniversary discussions. There is a lot that can be learned and shared through these reflective conversations.
- Stimulate sales by drawing upon your legacy. Use promotions that feature the anniversary year to highlight this legacy.