Archive for the ‘Web Video’ Category

The Visionary Leader behind the Corporate Anniversary Forum on how to take Advantage of Company Milestones

Tuesday, June 24th, 2014


Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.

How Companies Can Use Corporate Anniversaries to their Advantage?

  1. Be reflective. Acknowledge your founding principles but stick to the 80/20 platform, focusing 80% on the future and 20% on the past.
  2. Don’t procrastinate having these anniversary discussions. There is a lot that can be learned and shared through these reflective conversations.
  3. Stimulate sales by drawing upon your legacy. Use promotions that feature the anniversary year to highlight this legacy.

Suggested Links:

Connect With Lisa Alonge on Linkedin

Follow Lisa Alonge on Twitter

Learn More about Milestone Marketing and The Corporate Anniversary Forum

Follow Doug Simon on Twitter

Ian Greenleigh, Keynote Speaker at the PR News Social Media Summit, on How to Market yourself through Social Media

Tuesday, June 10th, 2014


Ian Greenleigh, Author of The Social Media Side Door, speaks with Doug Simon at the PR News Social Media Summit, about how to use different social media platforms to your advantage. Drawing upon a number of techniques in his book, Greenleigh share his tips on how you can use social media to catch the eye of a prospective employer.

Tips for Using Social Media to Market Yourself:

1)    Don’t’ be afraid to disagree publically with a thought leader on a site like Twitter. People at that level are not used to hearing dissent, so if you do so in a respectful manner, you may garner their attention in a positive light.

2)    Be proactive and reach out to potential employers via email. Make a personal blog or website that employers can access from your LinkedIn page to prove that you have the skills they are looking for.

3)     Be humanistic and sympathetic in your approach. People will respond better to someone who is genuinely interested and is not just posturing.

Suggested Links:

Follow Ian Greenleigh on Twitter

Check out Ian’s blog “Dare to Comment”

Purchase Ian’s book, The Social Media Side Door

Follow Doug Simon on Twitter

LinkedIn: The platform built for business

Tuesday, June 10th, 2014


Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares with Doug Simon at the PR News Social Media Summit, what role LinkedIn should be playing for organizations’ social media strategy.

Lori’s advice for using LinkedIn:

1)    Take advantage of the new tools LinkedIn now offers. LinkedIn just launched showcase pages that are a great way for corporations to tell their brand stories.

2)    Use LinkedIn as a platform to drive traffic to your company website or blog.

3)    Decide as an organization what LinkedIn means for you and how your company wants to utilize the platform. Communicate this to your employees so they can represent the brand well.

4)    Your marketing or communications department should be managing your company’s page.

Suggested Links:

Follow Lori Russo on Twitter

Follow Stanton Communications on Twitter

Follow Stanton Communication’s Blog “The Strategy Room

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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