Archive for the ‘Web Video’ Category

Need Help Pitching the Media?

Tuesday, September 2nd, 2014


Looking for some help when pitching your media contacts?

Recently, two of D S Simon’s top media relations executives, Mike Bako and Susan Higgins, participated in Bulldog Reporter webinars. We thought it would be a great idea if they shared some of their top tips with you.

Susan’s Top 3 Tips:

- Build a relationship based on trust with your media contact.
- Keep in mind show hours. Do not call in the middle of a show.
- Deliver the segment you pitched. You promised a segment, that’s the segment you need to deliver. That’s key to the trust mentioned earlier.

Mike’s Top 3 Tips:

- According to D S Simon’s Web Influencers Survey, 81% of stations use third party video. This is ideal for PR professionals to get an entire story out to the media with just a simple link or embed code.
- When it comes to pitching, sometimes the best pitch is a non-pitch. Reach out to a contact via Instagram, Twitter, Facebook, etc.
- Stay on top of current events. Find ways to tie a current events story into your pitch to be more newsworthy and timely.

D S Simon Launches the DSS Media Module

Tuesday, July 29th, 2014


D S Simon recently launched the DSS Media Module, which is a marketing/communications platform that delivers high-definition video content to global broadcasters as well as high-quality images, infographics, press materials and embeddable video to online sites and social outlets. It’s easily shared via a link or embedded within any web environment including an organization’s newsroom or campaign microsite. To date, content within the DSS Media Modules have reached tens of millions of people globally.

For more information visit our DSS Media Module Press Release.

The Visionary Leader behind the Corporate Anniversary Forum on how to take Advantage of Company Milestones

Tuesday, June 24th, 2014


Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.

How Companies Can Use Corporate Anniversaries to their Advantage?

  1. Be reflective. Acknowledge your founding principles but stick to the 80/20 platform, focusing 80% on the future and 20% on the past.
  2. Don’t procrastinate having these anniversary discussions. There is a lot that can be learned and shared through these reflective conversations.
  3. Stimulate sales by drawing upon your legacy. Use promotions that feature the anniversary year to highlight this legacy.

Suggested Links:

Connect With Lisa Alonge on Linkedin

Follow Lisa Alonge on Twitter

Learn More about Milestone Marketing and The Corporate Anniversary Forum

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

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