Archive for the ‘Web Video’ Category

Robert Halper, Johnson & Johnson

Tuesday, February 24th, 2009

To link to post: http://bit.ly/TI7GB

Robert Halper, Director of Corporate Video for Johnson & Johnson, discusses the great leap of faith that his pharma company has initiated: the engagement of social media through a YouTube channel. Recorded at the Business Development Institute’s Web Video Leadership Forum on February 24th, 2009.

Some of Roberts’s VlogViews:

“With any social media, you’re looking to be open, transparent, informative and personal. It’s all about relationships, whether it’s a blog or a YouTube channel or a twitter. One of the interesting things about it is that we do open it to comments….I find that one of the most satisfying parts is how people react to the videos.”

“We have a ‘Real Moms’ playlist…Those are the stars I’m really interested in…Real user generated content by people who just want to get the word out about what they’re doing. So I found that to be an interesting development and something we want to continue.”

“We’re casting a very wide net. Whoever is interested in this stuff is our audience.”

Search terms: Robert Halper, Johnson & Johnson, web video, BDI, Business Development Institute, social media, pharma

Posted in Online Video, Social Media, Web Video | No Comments »

Tom Beeby, Beeby Clark + Meyler

Tuesday, February 24th, 2009

Tom Beeby, Executive Creative Director for Beeby Clark + Meyler, discusses the trials and tribulations of digital advertising and what it means in the current economic climate. Recorded at the Business Development Institute’s Web Video Leadership Forum on February 24th, 2009.

Some of Tom’s VlogViews:

“The obvious glaring mistake for online video advertising is to create a one hundred percent passive experience, where consumers are just asked to sit there and consume a brand message passively and we hope that they spend a lot of time with the brand and walk away with their perception of the brand shifted.”

“It’s not to say that the web is the end all be all of all your marketing activities but it should act as a hub where all the different media channels point to it.”

“As you look at some of the big brands and the decisions they’re making with regards to kind of fine tuning their mix of media spending,  more and more often they’re looking to TV to cut budgets and to amp up spending in areas that are more accountable, such as digital advertising where every dollar can be looked at, and statistically observed for effectiveness and fine tuned to increase effectiveness.”

Search Terms: Tom Beeby, Beeby Clark + Meyler, marketing, advertising, web video, BDI, Business Development Institute, social meida, pharma

Posted in Advertising, Healthcare, marketing, Online Video, Web Video | No Comments »

Internet Media Tours

Thursday, December 18th, 2008

Internet Media Tours (IMTs) are a low-cost option to promote an initiative online that will take-off in 2009.




Email me for more information on IMTs.

 

Check out some of the recent media coverage IMTs have received:

PR Week
Bulldog Reporter's Daily Dog

 

JC Penny's "Beware of the Doghouse" website and video exemplify a high-end social media campaign.


Search Terms: Internet Media Tours, online video, multi-media release, Web Influencers, microsite

Posted in Commentary, D S Simon, Web Video | 1 Comment »

Deborah Brozina, Making Change Productions

Thursday, October 9th, 2008

Deborah Brozina, Consultant to McGraw Hill and Managing Partner of the media technology-consulting firm, Making Change Productions, discusses her experience with preparing and executing Web video campaigns. Recorded at the Business Development Institute’s Web Video Roundtable Breakfast.

Some of Deborah’s VlogViews:

“When it’s professionally produced content, I am not seeing a problem with pre-roll, or any other advertising. They get it. It’s worth their time, that’s the tradeoff they’re willing to make.”

“If you look at television today and cable stations who shall remain nameless who are using lower third advertising extensively, it gets very very invasive to your viewing experience. Pre-roll is actually less invasive if it’s kept short and sweet and if it’s creative.”

“When you do your player design, having supporting media around it helps a lot. Not everybody goes to full screen immediately, quite the opposite, because they’re sitting there in between work and so they need it to be a little less invasive. You’ve got an advertising block right next to the video so you’re getting a whole length of impressions during the length of that video.”

Search Terms: Deborah Brozina, Making Change Productions, McGraw-Hill, Business Development Institute, Web Video, Film Production

McGraw-Hill

Posted in Advertising, Online Video, Web Video | No Comments »

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