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Douglas Simon, President & CEO of D S Simon Productions spoke with David Puner, Inovation Director, Havas Digital and the former “Dunkin Dave” in charge of social media for Dunkin Donuts about life on the front lines of the Social Media Revolution. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.
Some of Dave’s VlogViews:
“A company needs to be aware of their identity because social media really is an extension of that identity.”
“You are able to build that growth with your followers and get those marketing messages in there once you have developed this engagement with them.”
Links:
http://www.twitter.com/dpuner
Tags: Communications, Digital Media, marketing, Media, Media Relations, Online Video, PRSA Boston, Public Relations, Social Media
