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Using Video to Help the PR Community Adapt to Changing Times
This is the video blog of Douglas Simon, Persident & CEO of D S Simon Productions Inc.
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Don Middleberg, CEO, Middleberg Communications
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Don discusses the social media changes he is communicating to his clients at Middleberg Communications. Recorded at the 2010 PR Week Awards.
Some of Don’s VlogViews:
“In many cases, half of our time for each client is put into social media, maybe 10 to 20 percent is on print and the rest on broadcast, so social media has had a complete reversal on how we spend our time.”
“[In social media] there has to been a catalyst to spur action. Once you do this with social media, you know capture a large number of eyeballs and ears that you never did before, so the attention being spent to this and the returns on investment or return on engagement is really very strong.”
Tags: CEO, Don Middleberg, Middleberg Communications, PR Week Awards
This entry was posted on Tuesday, March 16th, 2010 at and is filed under CEO / President, Commentary, PR Tips and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.