HOW ABC’S GOOD MORNING AMERICA USES SOCIAL MEDIA TO DISTRIBUTE RECENTLY BROADCASTED SEGMENTS

To Link To Post: http://www.vlogviews.com/emilygertler/

Mike Bako, Marketing Manager for D S Simon Productions, speaks to Emily Gertler Emily Gertler, Entertainment Segment Producer at ABC’s Good Morning America ABC’s Good Morning America, at PCNY’s Luncheon on how the show uses social media to redistribute recently aired segments.


           
 



 

Emily Gertler’s VlogViews:

“Our partnership with Yahoo reaches out to additional millions upon millions of people. Content that has already been on GMA, once it is formatted, gets put into a link and posted on the Good Morning America website and then also on Yahoo.”

“We like to have a social conversation with the viewers of our show, during the show. Twitter questions get put into our interviews, Facebook questions, its important to us as a national show to be connecting to our viewers as the show is going on. They can then feel like they are part of the broadcast.”

Find more on Emily Gertler: https://twitter.com/egerts

Good Morning America on Twitter: @gma

 Gma.yahoo.com

Mike Bako on Twitter:  @mikebako

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