Pam Becker from General Mills discusses the strategy for promoting the company’s Gluten Free products. Recorded at Health and Nutrition Editor Showcase.

Some of Pam’s VlogViews:

“(Meeting with media) is much harder than it used to. Staffs are being cut and they have more work on their plate then they used to.”

“We are doing more and more video not so much for broadcast but to embed in websites and in messages that we are sending out.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Jacqui Stafford from Shape Magazine shares with us what editors are looking for in news stories that come in from pitches from PR people.

Some of Jacqui’s VlogViews:

“We’re all about value about finding news that we haven’t had before about ways we can improve our lives about how we can make everything in life better, easier and simpler.”

“For the Today Show, when I do style, fashion, trend lifestyle pieces it’s very important for me to find new, new, new. We are looking for compelling stories that the viewer wants to relate to.”

*Discloser: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information for more information and mention D S Simon for the discount.

Erin Henry discusses getting media coverage for your client at the Health and Nutrition Editor Showcase and including your brands spokesperson with your message.

Some of Erin’s VlogViews:

“An editor showcase event is an amazing way to get in front of and have a face to face conversation with up to 30 editors in one evening… It’s really just a relaxed environment that is open to discussions and how you can work together”
“Bringing a spokesperson to an event brings credibility”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Michelle Meter the organizer of Editor Showcase discusses the benefits of brands participating and speaking with editors from media outlets at the Editor Showcase Health and Nutrition Expo.

Some of Michele’s VlogViews:
“The response we are getting from a lot of the brands and agencies that are participating is that this is cost effective and a lot more time efficient. You get a really good snapshot and time with press that you normally wouldn’t get.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Here are some highlights of Polaroid’s Press Conference where they announced their partnership with Lady GaGa. Featuring Scott Hardy, President and Jon Pollock, Chief Marketing Officer of Polaroid. Recorded at CES 2010 in Las Vegas.

The Economy:
The stock market will continue to rise. Unemployment will stabilize and will actually start dropping in advance of the election.

Politics:
Republicans will make gains in November but smaller than anticipated.

Our Industry:
Optimistic about new transparency and I don’t feel that there will be a flare up over the FTC Spokesperson Guidelines. PRSA will continue to be less relevant.

Random Thoughts:
Tiger Woods will return and won’t win a major. On the bright side, his “sex addiction” will be treated successfully.

Check out my predictions from last year!

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.

About Hebrew Union College Soup Kitchen and Clothing Closet

Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.

Check out last year’s holiday card!

Some of Donna’s VlogViews:
“I’ve taken more risks this year than fewer. It’s because when I’m in a challenging situation. I get invigorated.”

“Digital does lead now on some of the major wins we have had as a company.”
Donna Imperato, Cohn & Wolfe, PR News PR People Awards, Public Relations

Named PR News 15-to-Watch. Recorded at the PR News PR People Awards, Bryson discusses how consumers are spending for their meals and how the way people consume information has changed.

Some of Brysons’s VlogViews:

“Consumers are spending more time with the family and their eating more meals at home Not necessarily because of the cost implications but because of they’ve refocused their priorities.”

“One thing we have noticed in this economic climate is that PR can have an elevated purpose because consumers are interested in third party endorsements.”

Communicating Bad News. Recorded at the PR News PR People Awards, Tomika discusses difficult challenges.

Some of Tomika’s VlogViews:

“Transparency was the key starting point.”

“Sharing the fact that we were up against difficult challenges and the glass was half full… actually helped us to garner some significant donations.”