Geoff Ramsey discusses the importance of engaging in new media tools, as well as what changes we can expect in the delivery of advertising messages online.
Some of Geoff’s VlogViews:
“Test. Test. Test…You can read all the research you want…but at the end of the day, if you don’t try [new media] stuff yourself, you’re going to be behind the curve.”
“Whether you’re appealing to a younger demographic…or an older demographic, across the board people are watching video online, whether that’s a Youtube video or they’re going to Hulu or watching it on CNN.com…80% of Internet users are watching video on a regular basis, today. You can’t ignore that.”
“This whole pre-roll thing…will not be in the discussion in three years, because that’s the old model -“ the interruption/disruption model…That’s not going to cut it anymore…The advertising has to become part and parcel with the content that people came to see.”
Tags: Advertising, CNN, eMarketer, Geoff Ramsey, Hulu, Online Video, YouTube
