Gini Dietrich discusses establishing a social media brand online, ‘Ghost Twitterers’ and her blog The Fight Against Destructive Spin.
“I really started to enhance our own blog which is called, The Fight Against Destructive Spin, for the PR industry…and people are really appreciative of that because we’re all talking about how we have this perception of awful spin doctors in the industry and it’s really the fight against that perception…We’re looking for opportunities that we can say, ‘this is not the way the profession should be run.’ We’re not trying to be mean spirited or anything. We’re just calling out opportunities that we can look to better our profession, because it is really important especially to me that we are being looked at as thought leaders and as professionals.”
“I personally don’t agree with Guy Kawasaki or the celebrities that are using other people to tweet for them, I think that defeats the purpose…but I also understand being overwhelmed.”
“You need to decide what the brand stands for and what kind of personality it has and who can represent it.”
Tags: Arment Dietrich, Gini Dietrich, PR, The Fight Against Destructive Spin
Gini obviously “gets it.” She has shared valuable information and is spot on when it comes to the moral aspects of her industry and Social Media. Great interview!
Cheers,
Jeff
Gini is spot on! I love her thought process and how her company is looking at Social Media.
Justin
Social Village
I agree that it isn’t right for people like Guy Kawasaki to have ‘ghost’ tweeters. We can all understand that being active on social media is very time consuming but if YOU are the brand and you choose to have a virtual ‘posse’ watching your back then at least disclose that fact. This has been done for years where an Assistant signs correspondence for his/her boss with full disclosure. How about @teamkawasaki_joe or @teambritney_jane. Most of the @replies anyone, including celebs, get on twitter are because people believe they are interacting directly with that person.
well said Gini! I really appreciate your stance on working towards improving your industry.
BTW–Jack is hilarious!