How the New York Times, Business Week, Fortune, Rolling Stone, US Weekly and Ziff Davis Use Video Online

A Report from Media Industry Newsletter’s “Magazine Digital Summit”


Some of the vlog views:

Vivian Schiller, Senior Vice President and General Manager, NYTimes.com
“The nature of the way people look at web video creates unlikely stars.”

John Byrne, Executive Editor, Business Week, Acting Editor-In-Chief, Businessweek.com
“Either you do it or you watch your audience go away.”

Michael Smith, VP, General Manager of Operations, Forbes.com
“We’ve been producing video online for six years now.”

Gary Armstrong, Chief Marketing Officer, Wenner Media USweekly.com
“What I’m doing is taking my investment in PR and amortizing it on my site.”

John Davison, Editorial Director, Ziff Davis’ 1UP Network1up.com
“People were craving video content.”

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