From the Cento Amici Charity Golf Tournament http://centoamici.org/
Some of Bob’s Vlog Views:
“Being a great golfer has nothing to do with crisis communications.”
“Overreacting is a mistake organizations make.”
“I like to divide a crisis situation into two very big parts. One, the reaction externally your audience, the public, and how they’re going to view your company. The other is inside and too many organizations don’t pay attention to how their employees and other internal constituencies react to a crisis. If you lose control of either one of those, you’re going to be in trouble.”
“You have to view your legal department as the department that’s going to keep you out of trouble.”
