Some of Bob’s Vlog Views:
“Any idea at its core if it’s to be effective has to start out with relevance to the audience that you’re trying to reach, and if there’s not an insight about that audience in front of the idea that’s driving the whole creative process, it may not work very well on the other end.”
“PR is the new advertising and word of mouth is the new PR.”
“Literally 50% of what we do in our firm within five years will be based on the web and it will be video driven because it’s such an engaging media and the storytelling opoprtunities are there.”
[...] actually work. If you would like to catch the dialogue, click on the link below to watch the video:http://www.dssimonvlogviews.com/?p=65What’s your take on creativity? How should it link to effective communication strategies? [...]