Daryl McCullough talks about Buzz Marketing and how to surround your audience from the PRSA National Conference.
“Like any marketing program you need to think about research. First you start with your target audience – identify who your targeting and then you map your social networks who influence them.”
“If someone comes to you and is friendly and genuinely interested in having a conversation with you, you’ll have a much more rewarding experience in that conversation than someone who’s trying to force his or her point of view down your throat.”
“This notion of buzz which used to be owned by the advertising and marketing firms, now I think we have complete permission as PR professionals to own this beacuse it’s a conversation, it’s about targeting an audience, and communicating with them and listening to them and we PR professionals do that better than anybody.”
