David Warschawski talks about the disconnect between the role that PR should have and what it sometimes actually does from the PRSA National Conference.
“I think often the role we find ourselves in as PR counselors is the receiving role. We’re getting in after the major decisions are being made. That’s 100% not the role or the place where we want to be. We want to be part of the take-off.” “We want to engage as a collaberative consultant, as a counselor, as somebody who’s part of solving business problems and someone that the CEO turns to.”“There aren’t many professions where you get to wear so many hats and be engaged with a client and work on so many levels. It’s truly exciting, we can do powerful things for companies.”
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