Interview with George Wright, Director of Marketing, Blendtec

George Wright, Director of Marketing at Blendtec, talks about the most successful viral video campaign ever, “Will it Blend?”

“We knew it was a good message to send to our existing customers.”

“It’s all about the brand.  Everything you do needs to build the overall campaign of what you want to be known as.”

“Have some fun.  This is not about being polished.  It’s not about being slick.  It’s about reality.”

10 Responses to “Interview with George Wright, Director of Marketing, Blendtec”

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    Hi Doug – Did I say sales were up 5 Percent??? I should have said 5 times – or 500 percent.

    Great results that continue to improve!

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