Interview with Jen McClure, Executive Director of the Society for New Communications Research

Recorded at the Ragan Communications Conference

Some of Jen McClure’s Vlog Views:

“Corporate messaging…needs to be rethought….as we use them, we need to be more flexible.”

“We need to use our messaging as jumping off points to have more authentic conversations, dynamic and more flexible conversations.”"We now have less control of our messaging because of web 2.0 technologies.”

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