Interview with Jessica Prokup, “Motorcycle Marketing Shifts to Gen Y Women”

Interview with Jessica Prokup, Manager, Emerging Media Communications for the Motorcycle Industry Council.

Some of Jessica’s Vlog Views:

“Forget about the male dominating thing, don’t come in as a victim, don’t come in as a minority, be fearless get that out of your head. I think too many women enter jobs expecting these issues and problems, and without that victim or oppression mentality you will start off on the right foot.”

“More and more people are watching videos on the web. This is a great way to communicate. People of all ages and all backgrounds, so a lot more of these motorcycle companies are posting videos about their products, about great riders.”

One Response to “Interview with Jessica Prokup, “Motorcycle Marketing Shifts to Gen Y Women””

  1. Jessica Prokup was vibrant, intelligent and feminine. I was imagining her riding a hog on some highway.

    She has me studying Gen Y. As a technology journalist, she encouraged me about moving into PR.

    Being fearless in any undertaking is essential. So I say, “You go, Jessi! You go, girl!”

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