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	<title>Comments on: Interview with Ronn Torossian: &#8220;Don&#8217;t Give Up On Earning Media Coverage&#8221;</title>
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	<link>http://www.vlogviews.com/interview-with-ronn-terossian-%e2%80%9cdon%e2%80%99t-give-up-on-earning-media-coverage%e2%80%9d/</link>
	<description>Helping the Communications Community Adapt to the Changing Times</description>
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		<title>By: Les</title>
		<link>http://www.vlogviews.com/interview-with-ronn-terossian-%e2%80%9cdon%e2%80%99t-give-up-on-earning-media-coverage%e2%80%9d/comment-page-1/#comment-525</link>
		<dc:creator>Les</dc:creator>
		<pubDate>Wed, 27 Jun 2007 19:18:19 +0000</pubDate>
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		<description>Interesting interview. I think you have to be careful about calling with the knowledge that &quot;you&#039;re gonna get hung up on.&quot; Having been on the receiving end of those calls, I can promise you that if the same person or agency called me at the wrong time or with an irrelevant pitch, they not only got hung up on, their calls were no longer taken. I&#039;m pretty sure Ronn Torossian was overstating it and that he&#039;d agree that pitches need to be timely and relevant.

Key, it seems to me, is to know the media you&#039;re pitching. If you call them because you think you really have a story that fits with their publication/station/site, great. Otherwise...be careful.</description>
		<content:encoded><![CDATA[<p>Interesting interview. I think you have to be careful about calling with the knowledge that &#8220;you&#8217;re gonna get hung up on.&#8221; Having been on the receiving end of those calls, I can promise you that if the same person or agency called me at the wrong time or with an irrelevant pitch, they not only got hung up on, their calls were no longer taken. I&#8217;m pretty sure Ronn Torossian was overstating it and that he&#8217;d agree that pitches need to be timely and relevant.</p>
<p>Key, it seems to me, is to know the media you&#8217;re pitching. If you call them because you think you really have a story that fits with their publication/station/site, great. Otherwise&#8230;be careful.</p>
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		<title>By: Doug Simon</title>
		<link>http://www.vlogviews.com/interview-with-ronn-terossian-%e2%80%9cdon%e2%80%99t-give-up-on-earning-media-coverage%e2%80%9d/comment-page-1/#comment-518</link>
		<dc:creator>Doug Simon</dc:creator>
		<pubDate>Mon, 25 Jun 2007 14:00:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.vlogviews.com/?p=48#comment-518</guid>
		<description>Chucky,

Not sure whose arrogance you were referring to...mine?</description>
		<content:encoded><![CDATA[<p>Chucky,</p>
<p>Not sure whose arrogance you were referring to&#8230;mine?</p>
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	<item>
		<title>By: chucky</title>
		<link>http://www.vlogviews.com/interview-with-ronn-terossian-%e2%80%9cdon%e2%80%99t-give-up-on-earning-media-coverage%e2%80%9d/comment-page-1/#comment-514</link>
		<dc:creator>chucky</dc:creator>
		<pubDate>Tue, 19 Jun 2007 15:16:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.vlogviews.com/?p=48#comment-514</guid>
		<description>a little arrogance goes a long way....</description>
		<content:encoded><![CDATA[<p>a little arrogance goes a long way&#8230;.</p>
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