Todd, in charge of promoting digital media for Hachette Filipacchi brands such as Woman’s Day, Elle and Car and Driver among others, discusses how to grow and integrate an audience with web video.
Some of Todd’s VlogViews:
“We’re looking at video from all different types of content. Using our in house talent, going out on the street and doing video with the automotive. Doing test drives that we have done for years, and we are now video taping them and getting users involved as well.”
“One of our biggest challenges is how do you build scale in terms of video streams and watching videos on your site when the way to monotize that is through pre-roll.”
“Each brand has to address video in a way that works for its content.”
“Video is one element of content. There are articles, reviews, and photos. There is user involvement, and then there is video. And we need to figure out how to integrate this all together.”
Check out Hachette Filipacchi Media
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