Jennifer Martin, Director of Public Relations for CNN, discusses the importance of getting the C-Suite involved in new media. Recorded at PR News’ Digital PR Next Practices Summit.
Some of Jennifer’s VlogViews:
“If you get the buy-in of the C-Suite, that’s going to enable you to make your brand more relevant, to make your executives more personable to the consumers. And it gives you the opportunity to communicate directly with your consumers and you can’t put a price on that.”
“When dealing with the blogosphere, particularly political bloggers, pay attention, listen to the conversation they’re having and see what they’re pressure points are and what they’re pain points are, whether it’s about our coverage or not.”
“Be transparent. The way of spin I think has really started to go away, especially with the advent of the blogosphere and new media. You really need to be as transparent and upfront as you possibly can be. And then also be immediate. You have to respond.”
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