Jeremy Pepper, author of POP! PR Jots and a PR professional for Boingo Wireless, discusses how to integrate social media into a broader PR campaign.
Some of Jeremy’s VlogViews:
“The first step isn’t oh, we should do separate plans, it should be, lets do the plan as a whole and integrate social media aspects into it.”
“I am going through regular travel reporters. I’m doing the hardcore traditional media relations, but I’m also working with mobile bloggers because we have a mobile application. I’m working with travel bloggers, I’m working with technology bloggers and I’m going to all these different audiences that would care about us.”
“PR got so caught up in the media in the press that we were forgetting that we are reaching out to the public. Bloggers are part of the public now. The number one thing you need to do is monitor. You need to find out where your name is out there and that you’re engaging the customer, making sure that you’re listening to them.”
Check out Jeremy’s Blog POP! PR Jots
Boingo Wireless
Search Terms: Jeremy Pepper, POP PR Jots, Boingo Wireless, PRSA, T3PR
PRSA’s T3PR Conference Series:
Saul Hansell Deirdre Breakenridge
Phil Gomes Joe Ciarallo
George Wright Corey Kronengold
