Jim Sinkinson, Publisher of Bulldog Reporter, shares the two biggest challenges to PR and the biggest opportunity.

Some of Jim Sinkinson’s Vlog Views:

“We don’t know the extent of the opportunities available on the internet.”

“As far as pure numbers, traditional media is where you’re going to want to put your energies.”

“PR did not seize the opportunity to control website management and content… we let that opportunity go by.”

“If PR practitioners are not taking advantage of video or putting it on the net, they’re really missing the boat.”

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